From smart cities to work, via cybersecurity and deep-tech: the Italy of innovation presents itself at CES 2026

LAS VEGAS (USA) - Technologies for sustainability, security and industrial competitiveness: 51 Italian start-ups in the global showcase at the Consumer Electronics Show in Las Vegas

Italy returns to the Consumer Electronics Show in Las Vegas, the world's most important stage dedicated to technological innovation, with a presence that tells a different Italy from the stereotype of fashion and food. The digital world is shaping reality and we cannot lag behind in the development of innovative technologies, which is why the representation of start-ups has the mission of combining creativity, engineering and industrial capacity to respond to the great economic and social challenges of the market. From 6 to 9 January 2026, the Italian Pavilion will host 51 start-ups selected by ICE - Agenzia per la promozione all'estero e l'internazionalizzazione delle imprese (Agency for the promotion abroad and the internationalisation of enterprises) - in the Eureka Park, a cauldron in which thousands of start-ups proposing potentially revolutionary ideas, products and services are gathered.

The leitmotif of the 2026 edition is encapsulated in the slogan 'Inspired by legacy, designed by vision', an effective synthesis of an approach that starts from the Italian manufacturing and cultural tradition and projects it towards the great technological transformations currently underway. From artificial intelligence applied to the management of critical infrastructures to wearable devices for personal safety, the solutions presented recount an innovation made up of products and services already present or ready for the market, oriented towards impact and scalability.

Fabrizio Rovatti

Intelligent resource management stands out among the central themes, with platforms capable of optimising the production and distribution of renewable energy, sensors capable of monitoring the state of bridges, buildings and territories subject to hydrogeological risk, and technologies for precision agriculture that reduce water waste and improve crop resilience. There are also solutions for safety at work and in daily life, such as wearable devices that can prevent falls or monitor physiological parameters, as well as advanced driving and mobility assistance systems.

A particularly heartfelt theme seems to be that of the work of the future. Artificial intelligence is becoming an ally of continuous training, reskilling and operational efficiency, with applications ranging from digital coaches for professional growth to platforms capable of supporting complex decisions in the industrial and financial spheres, also involving cybersecurity, data protection, and the eternal promise of blockchain for certifying information and tools for guaranteeing the authenticity of digital content in a context increasingly exposed to manipulation and deepfakes.