From talent warfare to competence nurturing: the latest challenge for corporate HR
Competence as the key to success: strategies for nurturing and developing talent within organisations
by Nicola Chighine*
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3' min read
3' min read
In a recent article Eva Campi outlined four key focus perimeters for the HR world in 2024: return to the office, redundancies, GenAI and burnout.
Inspired by my colleague's thoughts, I add a fifth challenge that will take root this year but explode in the coming years: strategic competence management.
In 1997, McKinsey published the famous study entitled The War for Talent. This research showed how, in a highly competitive global market, human talent had become crucial to business success, and therefore how necessary it was for companies to identify, attract and manage talent within their organisations.
From that publication to the present day, we have observed cultural, social, technological and economic phenomena and trends alternating at an unprecedented speed.
We were not in time to archive the Metaverse that AI arrived with overbearance, we were still reasoning about the causes of the phenomenon of the Great Resignation that has mutated into the so-called Great Regret. Jamais Cascio, futurist and lecturer at the University of California, described this scenario with the acronym BANI (Brittle, Anxious, Nonlinear, Incomprehensible), i.e. characterised by:

