Fuorisalone, over 600 events already registered. Fears of crisis in the Middle East
The war is not holding back investors and exhibitors. The goal is to exceed one thousand events in the city
There is some fear - perhaps even more than 'some'. However, to date, there are no clear signs of a direct impact of the crisis in the Middle East on Milan Design Week, which will be held from 20 to 26 April, and which includes the Milan Furniture Fair (21-26 April at the Milan Fairgrounds in Rho), the events of Fuorisalone - the platform that brings together the city's various design districts - and the projects selected through the Milan City Council's call for projects.
While the organisers of the Salone del Mobile are reassuring that the event is going well (ticket sales are going well and only one exhibitor, a Lebanese company, has reportedly cancelled due to the impossibility of shipping its products), encouraging signs are also coming from the Fuorisalone.
Fuorisalone, steady growth
"Fortunately, we have not received any cancellations related to the war, which certainly has a serious humanitarian and even economic impact, but as far as we are concerned it is not having an effect on set-ups or arrivals," says Paolo Casati, co-founder with Christian Confalonieri of Studiolabo, which manages the Brera Design District and the Fuorisalone.it platform. To date, more than 600 events have already been registered on the platform and the goal is to exceed one thousand, to confirm the constant growth trend of recent years.
"This proves that Design Week is an essential international moment for a whole 'lifestyle' world that goes beyond furniture and crosses automotive, technology and fashion," adds Casati. A model sometimes criticised for its lack of coherence, but which also thanks to its transversality has acquired its identity and strength over the years, enabling it to withstand even the most difficult moments, such as the Covid-19 pandemic and, now, the crisis in the Middle East.
The Fuorisalone Passport
The main novelty this year is the introduction of the 'Fuorisalone Passport', the new digital platform promoted by Fuorisalone and developed by Studiolabo to simplify access to the events of Design Week, which will make it possible to take a more precise snapshot of Design Week visitors, recording their origin and behaviour.

