Milan Design Week

Fuorisalone, over 600 events already registered. Fears of crisis in the Middle East

The war is not holding back investors and exhibitors. The goal is to exceed one thousand events in the city

by Giovanna Mancini

I visitatori scattano una foto mentre visitano l'installazione interattiva «Hyper Portal», parte della mostra Fuorisalone Design Week, Milano, Italia, 8 aprile 2025.  ANSA/DANIEL DAL ZENNARO

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

There is some fear - perhaps even more than 'some'. However, to date, there are no clear signs of a direct impact of the crisis in the Middle East on Milan Design Week, which will be held from 20 to 26 April, and which includes the Milan Furniture Fair (21-26 April at the Milan Fairgrounds in Rho), the events of Fuorisalone - the platform that brings together the city's various design districts - and the projects selected through the Milan City Council's call for projects.

While the organisers of the Salone del Mobile are reassuring that the event is going well (ticket sales are going well and only one exhibitor, a Lebanese company, has reportedly cancelled due to the impossibility of shipping its products), encouraging signs are also coming from the Fuorisalone.

Loading...

Fuorisalone, steady growth

"Fortunately, we have not received any cancellations related to the war, which certainly has a serious humanitarian and even economic impact, but as far as we are concerned it is not having an effect on set-ups or arrivals," says Paolo Casati, co-founder with Christian Confalonieri of Studiolabo, which manages the Brera Design District and the Fuorisalone.it platform. To date, more than 600 events have already been registered on the platform and the goal is to exceed one thousand, to confirm the constant growth trend of recent years.

"This proves that Design Week is an essential international moment for a whole 'lifestyle' world that goes beyond furniture and crosses automotive, technology and fashion," adds Casati. A model sometimes criticised for its lack of coherence, but which also thanks to its transversality has acquired its identity and strength over the years, enabling it to withstand even the most difficult moments, such as the Covid-19 pandemic and, now, the crisis in the Middle East.

The Fuorisalone Passport

The main novelty this year is the introduction of the 'Fuorisalone Passport', the new digital platform promoted by Fuorisalone and developed by Studiolabo to simplify access to the events of Design Week, which will make it possible to take a more precise snapshot of Design Week visitors, recording their origin and behaviour.

"We already have more than 8,000 members and more than 40 companies in the Brera circuit participating in this first pilot phase, and then as early as next year we will extend this tool to the other districts, with the aim of having a clearer view of the phenomenon on the city side," says Casati.

A vision that will serve operators, journalists, but above all investors, to have a dimension of the value of their commitment: 'There is a growing attention on this front,' says Casati. 'The last few years have seen an increase, but also more caution in the selection of events: large containers and evening parties have given way to more reserved events, mostly during daylight hours.

Districts and the 2026 programme

'Being Project' is the theme chosen by Fuorisalone.it: an invitation to consider design as a dynamic and imperfect process, capable of bringing minds, cultures and materials into dialogue, orienting new visions for the future.

Brera Design Week announces, for its 17th edition, a network of 217 permanent showrooms, including 9 new openings. To these are added, as every year, investors, sponsors and temporary exhibitors - over 200 already confirmed - who enrich the schedule, bringing the total expected to over 300 initiatives.

For its 26th edition, however, Superstudio is doing in three: Superstudio Più, Superstudio Maxi and the new Superstudio Village in Bovisa will host a project articulated in three thematic paths, offering three complementary visions of contemporary design. The 2026 edition includes 70 projects, 91 brands, 88 designers with presences from 19 nations, on a total exhibition area of over 30 thousand square metres.

"It is a change of pace: today everything is design and we are putting ourselves on the line," said Gisella Borioli, founder of Superstudio. "Each of the three locations will have very specific characteristics. The big news is the opening of the new Superstudio Village, a space regenerated from a disused factory where emerging creativity will find space".

The Porta Venezia Design District also returns, presenting Design is Act, a concept inspired by the thinking of Tomás Maldonado: an invitation to consider design as action, a gesture capable of connecting thought and matter, memory and future, imagination and real impact. Following the success of the last edition (over 80,000 visitors, a 33% increase compared to 2024, 56 projects and installations and more than 350 designers and curators from all over the world), the district launches the Città Studi Design Hub, a new hub that extends the district towards the university area of the city and activates a direct dialogue between design, research and education.

Isola Design District celebrates its tenth anniversary and, for the occasion, re-establishes a direct link with the heart of the district, recovering historic exhibition venues and opening up new spaces at the same time.

Copyright reserved ©
Loading...

Brand connect

Loading...

Newsletter

Notizie e approfondimenti sugli avvenimenti politici, economici e finanziari.

Iscriviti