Geberit invests in Italia and opens a new space in Milan

A new multi-purpose space that aims to become a meeting and comparison point for designers, companies, architects, installers, but also end consumers and institutions. Geberit - the Swiss group specialising in the production of sanitary ware, plumbing systems and ceramics for the bathroom - today inaugurates its first Geberit Experience Center in Milan, in via Tortona.

The choice of Italia for the launch of this new exhibition format - which could also be replicated in other European markets - confirms the centrality of our country for the international giant, which has about 11 thousand employees in over 50 countries and a net turnover of 3.2 billion Swiss francs in 2025. In fact, Italia represents Geberit's third largest market in terms of turnover and also stands out as a production centre of excellence, with the plant in Gaeta (Latina), which employs 250 people and specialises in the production of high quality ceramics, and the plant in Villadose (Rovigo), with 200 employees, active in the production of drain ranges.

"The group continues to invest in Italia, which is a strategic market for Geberit," confirms Giorgio Castiglioni, General Director of Geberit Italia. In 2025 we recorded a growth of 1.6% and the forecasts for 2026 are also positive, even if we expect a slowdown in the growth that, driven also by building and home incentives, characterised the post-Covid period, with revenues in Italia increasing from 174 million euro in 2020 to 273 million last year

Results that also reflect the significant investments made over the last ten years to modernise the Villadose plant, which is now highly automated and serves several markets around the world, and those still underway at Gaeta (acquired 11 years ago), where automation is less advanced - given the material and product processed - but which will benefit from many modernisations and is also an important commercial platform, thanks also to the two in-house training centres.

The centrality of Italia for Geberit is confirmed, in the short term, by the group's presence at two very important events, both in Milan: the Mostra Convegno Expocomfort trade fair (from 24 to 27 March) and the Milan Design Week, where the stage will be set for the space presented this morning. "This is a new format for Geberit, which is aimed at different targets, combines commercial, experiential and educational activities, and which required a significant investment," Castiglioni points out. Geberit Experience Center will open its doors to visitors from 20 April, during Design Week 2026, where the company will also host the installation 'Flow. Form. Function', realised in collaboration with the architecture studio Atelier Oï: an immersive path that combines art, design and the company's technological know-how, giving shape to a space in which the flow of water allows a perfect harmony between form and function.