Google may be forced to sell Chrome browser: antitrust battle
The US officials' demands, if accepted by the court, have the potential to reshape the online search market and the burgeoning artificial intelligence industry
3' min read
3' min read
What if Google was forced to sell its very popular Chrome browser? No, it is not science fiction. Because that is precisely the request coming to Big G from the American antitrust authorities. A move that is sensational, considering how central - for Google - its browser is, the most used in the world with bulgar percentages both on computer and on mobile.
It should be recalled that last August, a court ruled that Google had illegally monopolised the search market, in a mix of services (including AI) that obviously finds its greatest outlet in its Android smartphone operating system. Now, according to Bloomberg reports, the antitrust department is ready to demand major measures to unravel this monopoly. An accusation from which Google, it should be pointed out, has always rejected, maintaining that its services are freely chosen by users because they are the best.
Antitrust officials, along with states that have joined the case, also plan to recommend Wednesday that federal judge Amit Mehta impose data licensing requirements. These are demands that, if accepted by the judge hearing the case, have the potential to shape the online search market and the burgeoning artificial intelligence industry. The case was filed under the first Trump administration and continued under President Joe Biden. It represents the most aggressive effort to rein in a technology company since Washington tried unsuccessfully to dismember Microsoft two decades ago.
Clearly, everything revolves around the fate of Chrome. For Big G, a two trillion dollar company, losing the world's most popular web browser would be a huge blow that would have a strong impact on Google's advertising business, which is also rooted in user profiling.
But in this story there is also the question of whether Google also used Chrome to direct users to its flagship artificial intelligence product, Gemini, which has the potential to evolve from a response bot to an assistant that follows users on the web.

