Google Proposes Changes to Advertising Services to EU
The move in the aftermath of the European Commission's investigation into whether Alphabet's conduct penalised publishers
Google has announced a proposal to the European Union for changes to its advertising services to avert the risk of a divestment of its business, after the European Commission yesterday launched an investigation into whether the Mountain View giant has penalised news publishers in violation of the European Digital Marketplace Act (DMA).
And two months after the Antitrust fine of EUR 2.95 billion for favouring its own services in September, which aroused the ire of the Trump administration, giving the US IT company 60 days to resolve the issues raised.
"Our proposal fully incorporates the decision without a disruptive separation that would harm the thousands of European publishers and advertisers who use Google's tools to grow their business," said an Alphabet spokesperson. Although it has accepted the changes, Google stated that it still disagrees with the EU decision.
"We will analyse the measures proposed by Google to see if they can put an end" to the reported practices and conflicts of interest inherent in its activities, an EU Commission spokesperson replied.
