Gorgonzola turns out to be an online superstar
It is the Italian food product that, between 2016 and 2025, saw the greatest increase in online views on Wikipedia pages. In recent months, it also set a production record with over 5.4 million wheels
%20(002)-k3IF-U85616274806xUP-1440x752@IlSole24Ore-Web.jpg?r=650x341)
Key points
Gorgonzola PDO is an internet sensation. According to data from online searches carried out between 2016 and 2025 on the Wikipedia pages dedicated to 99 Italian PDO and PGI products (five from each region, selected by year of registration), it emerged that Gorgonzola PDO is the Italian food product that recorded the highest percentage increase in views: +1,531 per cent.
An average of 378 searches per month
Cheese, which ranks as Italy’s fifth most important certified product, has seen online searches rise from an average of 378 per month in 2016 to as many as 6,161 in 2025, with peaks of over 9,300 searches per month, in 2020 and 2023.
The Consortium turns its attention online following Expo 2015
However, these figures came as no surprise to the Protection Consortium, which, ever since the Expo 2015 in Milan, has chosen to pay increasing attention to the presence of the Gorgonzola PDO brand online as well, ensuring not only its widespread presence but also the dissemination of accurate and in-depth information through targeted international campaigns.
Frequently asked questions from consumers
The most frequently asked questions from consumers are well-founded: what does the PDO label mean? Why can’t the term ‘Gorgonzola’ be used for any blue-veined cheese? What sort of milk is used in its production?
These are questions to which the Wikipedia page responds by clarifying that Gorgonzola is a protected designation of origin and not a type of cheese; it is therefore incorrect to use the term to refer to blue-veined cheese in general. Such conduct may, in fact, constitute ‘commercial fraud’.
