Green finance does not retreat in the markets despite deregulation attempts
The Forum for Sustainable Finance takes stock of the situation in the light of market developments and changing regulations
Key points
At the start of the year, it is time for balance sheets and projects. At a meeting in Milan, the Forum for Sustainable Finance - a non-profit association whose aim is to encourage the inclusion of environmental, social and governance criteria in financial products and processes - outlined the prospects for sustainable finance in 2026, within the current international framework and while the European regulatory simplification process continues.
Markets
Despite a public narrative that sometimes suggests a downturn or 'backlash' towards sustainability, the objective data,' explains Bicciato, 'describe a scenario in which financial reality belies pessimism, confirming that sustainable finance remains a crucial driver for investors.The green economy has reached impressive proportions, with a current value of USD 5 trillion and a projected annual growth rate of 6% that will take the market to over USD 7 trillion by 2030. 
This trend is underpinned by concrete financial performance: between 2020 and 2024, the 'green' revenues of listed companies grew by 12%, twice the rate of 6% for conventional revenues. Decarbonisation technologies, such as solar and batteries, have seen costs plummet by 90% over the past decade, making fossil alternatives increasingly uncompetitive.
The asset management sector also reflects this solidity: as of September 2025, the global assets of sustainable funds exceeded USD 3,700 billion. In Italia, the trend is confirmed by the behaviour of institutional investors who, contrary to rumours of a retreat, are increasing their exposure: pension plans adopting sustainable investments have risen from 79 to 95, banking foundations from 31 to 34, and 99.7% of insurance companies now include ESG criteria in their policies.
With respect to these changes, Bicciato recalled that the Forum is in favour of easing and simplifying burdens on businesses, but this cannot lead to a push for deregulation, as seems to emerge from the evolving legislation, and thinks that some choices will have to be reconsidered.


