Financial education

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Guides, webinars, books, podcasts: 24 Ore Group initiatives in Financial Education Month

24GPT kicks off: the first chatbot for financial education

1 November 2025

5' min read

Translated by AI

Versione italiana

5' min read

Translated by AI

Versione italiana

Even this year, in November, the 24 ORE Group renews its commitment to supporting economic and financial culture with a series of initiatives dedicated to citizens, families and students of all ages. A broad and articulated editorial project that confirms the role of Il Sole 24 Ore as a point of reference in financial education, in continuity with the principles of the Manifesto for Financial Education launched in 2023 during the Festival of Economics in Trento.

At the centre of all activities, the objective as always: to provide tools, knowledge and clear language to help people manage their savings, investments, insurance and pension choices with awareness, building their economic well-being day after day. Exploiting the full potential of the Group's multimedia platform, in-depth features will alternate in the daily newspaper and the weekly finance and savings supplement Plus24 with initiatives both at newsstands with guides and books, and online with webinars, videos and podcasts, which this year will be accompanied by a major novelty: in Financial Education Month, 24GPT, the first chatbot for financial education, will be presented.

"Guardians of your future" guides on newsstands with Il Sole 24 Ore and webinars

The special 1 November issue of Plus24 will inaugurate the journey, which will then be on newsstands every Saturday throughout November with the series of four guides 'Guardians of your own future. A guide to family well-being'. The volumes, edited by the Plus24 editorial team, delve into the main topics related to personal and family financial planning, with a practical slant and accessible language. The first issue on Saturday 8 November "Con i risparmi non si improvvisa" (With savings you can't improvise) is dedicated to financial planning, the instruments to choose, and the generational transition. On 15 November, 'How to protect yourself against life's risks' deals with non-life insurance, financial policies, and managing unforeseen events. On 22 November it is the turn of 'Previdenza a 360 gradi' on tomorrow's pension, the tools to supplement it, with simulations and calculations. Closing the series on 29 November is 'Managing family debts' on mortgages, loans and strategies to ensure financial sustainability.

Each guide will be accompanied, on the Monday before it goes on newsstands, by free in-depth webinars on ilsole24ore.com, with experts and journalists commenting on the main topics and answering readers' questions.

NOVELTY: 24GPT: the first chatbot for financial education

The great novelty of this edition is 24GPT, Sole 24 Ore's first AI agent dedicated to economic and financial information and disclosure: an innovative project that combines the authoritative content of Sole 24 Ore with the most advanced generative artificial intelligence technologies. 24GPT was created with the aim of making economic and financial knowledge more accessible, clear and engaging, offering all users the opportunity to engage in real time with a digital assistant capable of explaining complex concepts in a simple but rigorous and interactive language: users will be able to dialogue with the digital assistant in a personalised way.

24GPT makes the most of Sole 24 Ore's wealth of analyses, in-depth analysis and multimedia content, transforming them into a tool for dialogue and knowledge accessible to all and offering reliable and contextualised answers, with an informative and never consultative approach. The 24GPT project is accompanied by a video dictionary of the main terms of economics and finance explained in a concise and clear language, within everyone's reach, edited by the Sole 24 Ore editorial staff and designed to help even neophytes find their way around rates, spreads, inflation and investments.

Special attention is dedicated to the youngest with 24GPT YOUNG, the version of the chatbot that speaks the language of the new generations: clear answers, concrete examples, and immediate explanations for students and young people who want to approach economic topics in an engaging and curious way. Young people will be able to experience an interaction designed to introduce them to the topics of economics and finance in a language that is accessible and close to their way of getting information. Answers will be provided in a simple and concrete way, to help children and students understand basic economic mechanisms and develop greater awareness in their future choices.

The chatbot, which will be launched in mid-November as a beta version, represents a new way of economic disclosure, which is also open to direct input from users, whose feedback will be crucial in guiding its development and continuous improvement.

With 24GPT, Il Sole 24 Ore confirms its role as a point of reference in financial education and opens a new frontier in quality information, where technology and expertise meet to build economic culture and awareness, at all ages.

On newsstands on 3 November, the Sole 24 Ore initiative: the special 'Max Rusparmio' paper from the Italian Brainrot series

To celebrate the launch of 24GPT and bring even the youngest readers closer to the language of economics, on Monday 3 November, Il Sole 24 Ore will be on newsstands with a surprise: a brand-new, limited edition promo card, created in collaboration with Italian Brainrot - Skifidol™, dedicated to the character Max Rusparmio, a financial builder.

An unconventional publishing operation that combines the world of digital collecting and gaming with financial disclosure. The motto of the card, "Dig the bases, open your mind, savings grow", summarises the spirit of the initiative: learn while having fun, building solid foundations for one's financial future. The partnership between Italian Brainrot and the trading card game SKIFIDOLTM is an unconventional one. It stems from seemingly distant worlds in which, however, some common elements meet. On the one hand, the attentive gaze of Sole 24 Ore at the analysis, not only social but also economic, of all the phenomena that arise and grow thanks to digital. On the other, the interest in the world of generative artificial intelligence, which underpins the success of Italian Brairot and is, albeit on very different topics, part of the path that Il Sole 24 Ore presents for Financial Education Month with the 24GPT initiative.

The Financial Education Books: "50 Economics Ideas" by Ed Conway

Starting on 18 November, the book '50 Great Ideas - Economics' by British journalist Ed Conway, Sky News anchor and Times columnist, arrives on newsstands with Il Sole 24 Ore.

In 50 short essays, Conway recounts the principles that have shaped the history of economic thought - from Adam Smith's 'invisible hand' to the 'prisoner's dilemma' - using clear and effective language, thus making them understandable and close to everyday life. This volume inaugurates a series that will continue in the following months with titles on Capitalism (December 2025), Management (January 2026) and Mathematics (February 2026).

The new season of "Young Finance"

The new season of Young Finance, the video and podcast project devised by Marco lo Conte, is back. It talks about money and economic choices to young people with direct language and guests who are much loved by the general public and especially by young people. Among the guests of the new season: Virginia Benzi, Jody Cecchetto, Giuseppe Cruciani, Alessandro Della Giusta and Gianluca Di Marzio.

Radio 24

To complete the schedule of initiatives, Radio 24 will devote ample space to Financial Education Month, in particular with Due di Denari, the programme hosted by Debora Rosciani and Mauro Meazza, on air from Monday to Friday at 11.oo a.m. on Radio 24, a reference point for those who want to better understand and manage their money.

Throughout the month, Radio 24 will report on the main initiatives in the area and host experts and testimonials on the topics of savings, investment and retirement planning.