Here are the 13 emerging markets where Italia wine exports continue to grow

It is not only American tariffs (costing at least 180 million euros) and the international crisis that are hindering Italian wine exports: the drop in consumption has been going on for a few years now (especially for red wines) and it is no longer taboo to talk about overproduction, with the explanting of vineyards that is already a reality in France. But, as they say, 'the world is a big place', and there are many destinations that could give, in the medium term, new life to Italian wineries, which are very good at conquering foreign markets.

This is the direction taken by the latest Wine Monitor report by Nomisma, which identifies 13 emerging countries (Angola, Bulgaria, Colombia, Ivory Coast, India, Kazakhstan, Morocco, Mexico, Peru, Poland, Czech Republic, Romania, Thailand) that have recorded significant growth rates in wine imports over the last five years.

In these countries, wine imports from Italia have been growing steadily since 2019, reaching a value of EUR 405.6 million in 2025. Compared to 2024 there is an increase of +4.3%, while the average annual growth rate (Cagr 2019-2025) stands at +11.4%, "considerably higher than the average recorded for total wine imports".

The most exported category is that of bottled still and semi-sparkling wines, whose weight on the total value of Italy's exports is 58%, but if we look at the incidence expressed in 2019, we can see a decline (it was at 61%) to the benefit of sparkling wines, which rose from 32% to 37% in the same time period.

Cumulative imports into these emerging markets grew by an average of +7.1% per year in the period 2019-2025 and reached a value of EUR 1.7 billion in the last year (+5.1% in 2025 compared to 2024). Overall,the 13 markets analysed today account for about 5% of the totalvalue of wine imported worldwide, but the figure is significant in light of their macroeconomic profile: "These are developing countries that," Nomisma notes, "although starting from lower levels of income and consumption compared to more advanced markets, are progressively increasing their weight, sustained by solid economic growth, an important process of urbanisation and a significant strengthening of the middle class. In this context, wine is emerging as a higher value product, thanks to evolving consumption patterns and a growing openness to imports. "A gradual but structural development path emerges, with ample margins for further growth in the medium to long term. In particular, Poland, the Czech Republic and Mexico stand out as the most attractive markets, with shares already around 1% of world wine imports'.