Luxury

Hermès, new quarter up with revenues at 3.9 billion (+9%)

In the first half year, revenues were 8 billion (+7%), while net profit fell to 2.2 billion from 2.4 billion due to extra taxes in France

by Monica D'Ascenzo

 Women's ready-to-wear collection show for fashion house Hermes during Paris Fashion Week in Paris, France, March 8, 2025. REUTERS/Gonzalo Fuentes

3' min read

3' min read

Hermès is confirmed as the best in class in the global luxury sector. The French group closed the second quarter of the year with a 9% increase in sales at constant exchange rates, slightly exceeding analysts' expectations (+8.9%), to €3.9 billion. The 'managed scarcity' model adopted by Hermès - which deliberately maintains a limited availability of the most sought-after products - has proved resilient even in a phase of marked slowdown in global demand for high-end goods, which has instead hit giants such as Lvmh and Kering hard. A case in point is the auction held in Paris in early July, where a rare example of the first Birkin fetched a record price of €8.58 million ($9.91 million).

Net profit declined due to the exceptional profit contribution of large companies in France. On the Paris market, the share price dropped 3.5%, while the balance of the last twelve months was positive by 13%.

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The first semester

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In the first half of 2025, the luxury group reported consolidated revenues of EUR 8 billion, up 8% at constant exchange rates and 7% at current exchange rates compared to the same period in 2024. Recurring operating profit stood at EUR 3.3 billion or 41.4% of sales, up 6% year-on-year. Despite the negative effect of currency hedges, recurring operating profitability reached 41.4% of sales, compared to 42.0% at the end of June 2024.

"The solid first half results in all regions reflect the strength of the Hermès model. I would like to thank all our customers for their trust and all our employees for their commitment. We will continue to invest and recruit to ensure the lasting success of the group," commented Axel Dumas, Executive Chairman of Hermès.

The net profit attributable to the group was EUR 2.2 billion, down from EUR 2.4 billion in the same period last year, due to the exceptional profit contribution from large companies in France. Excluding this exceptional charge, adjusted net profit stood at EUR 2.5 billion, up 6% compared to the first half of 2024.

Operating cash flow rose to EUR 2.3 billion, an increase of 4 %, maintaining a pace close to that of the operating result. After operating investments of EUR 300 million and the repayment of leasing liabilities of EUR 200 million, adjusted free cash flow reached EUR 1.8 billion.

After the distribution of ordinary and extraordinary dividends totalling EUR 2.7 billion, the adjusted net financial position stood at EUR 10.7 billion as at 30 June 2025, compared to EUR 12.0 billion at the end of December 2024.

Sales geographies in the second quarter

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All geographic areas contributed positively to the growth as part of the group's strategy to continue the qualitative development of its proprietary exclusive distribution network.

Asia (excluding Japan) posted a 3% increase in the second quarter across all countries in the region, despite a complex environment. "The performance was underpinned by local customer loyalty and value-driven strategy," reads the half-year statement. In June, the renovated and expanded Four Seasons boutique in Macau reopened, following the reopening in late March of the shop in Taichung, Taiwan. In Bangkok, the boutique inside the Central Embassy mall reopened in January. In May, Shenzhen hosted the travelling event Hermès in the Making, offering customers an immersive experience in the maison's craftsmanship and materials of excellence.

Japan continued its double-digit growth path with a 16% increase in sales, 'driven by local customer loyalty and the quality of the distribution network'.

In the Americas region, solid growth dynamics were confirmed with +12% despite a more volatile environment, thanks mainly to double-digit growth in the United States. In June, New York hosted Mystery at the Grooms', a playful and interactive event aimed at showcasing the creativity of the 16 Hermès trades.

Europe (excluding France) posted +13% for revenue, benefiting from local customer loyalty and dynamic tourist flows. France recorded a slightly lower performance with +9% in the group's outlets. For its 15th edition, the Saut Hermès returned to the Grand Palais in Paris, celebrating the victory of the maison's partner knights. In Italy, the Florence boutique reopened in February after renovation and extension work.

The rest of the world, comprising mainly the Middle East, performed particularly robustly with a 17% increase in turnover.

The estimates for the future

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In the medium term, despite the economic, geopolitical and monetary uncertainties at global level, the group confirms 'an ambitious target of sales growth at constant exchange rates'.

The press release states: "In a more uncertain macroeconomic and geopolitical context, Hermès continues its development with confidence, relying on a strongly integrated craftsmanship model, a balanced distribution network, the creativity of its collections and customer loyalty. Thanks to its unique business model, the group continues to pursue a long-term development strategy based on creativity, direct control of savoir-faire and distinctive communication".

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