How much does a winery visit cost? More than 30 euros in one out of four cases

So how much does a basic visit cost? On average 21.70 euro, 8% more than last year. But more than the average price, which can hide very different realities, some trends emerging from the responses of winery managers are interesting. For example only 4.5% of those surveyed (these are, however, qualified and 'noteworthy' producers) declare that the visit to the cellar is free, while 12.5% expect an entrance fee of 10 euros or less (15% a year ago). And above all one winery out of 4 (a total of 131) charges a price of 30 euros or more.
Finally, the average cost for the complete experience is over 50 euros, with no less than 40 wineries offering "top" experiences at a cost of 100 euros or more (it was 34 a year ago).

"Communicating the cost of the visit by the winery and indicating what the experience is can only contribute to making the visit more professional," says Massimo Corrado, president of Go Wine and editor of the Guide, "and create a bond between the winemaker and the wine tourist, who is thus able to inform himself in the same way as he reads about the winery's wines and learns about their profile, vinification, etc.. However, one has to wonder whether it is appropriate for such a price to be subject to continual rises that may in the future clash with the purchasing power of many people'.

The price of a cellar visit has in fact surpassed what used to be a sort of 'threshold of entry', a way of making access to the cellar orderly, by including the cost as recognition of the producer's willingness to welcome and as a form of selection for interested persons. And what Go Wine hoped for more than 20 years ago, namely "the need for this phenomenon to be made more professional and structured little by little" now runs the risk of becoming a limitation, given that the price of the view, Corrado reflects, "risks becoming a sort of 'second cost' - always on the rise, by the way - that goes hand in hand with the fairly generalised increase in the cost of individual bottles of wine". In fact, it should not be forgotten that often at the end of the visit there are the purchases, which are often at prices equal to those on the rest of the market, but with obviously higher revenues for the producers. 'A kind of race to the top that could generate imbalances in the future,' warns Corrado.

The volume Cantine d'Italia 2025 (18 euros) narrates 874 wineries in 624 graphically renewed pages. The specific award the Guide is characterised by is "L'Impronta" (The Footprint): because it symbolically indicates a "sign", it is linked to a symbol in the Go Wine logo, it indicates the wine that invites people to travel and that makes people walk. The Impronte d'eccellenza per l'Enoturismo (Imprints of Excellence for Wine Tourism) assigned are 268, more than 4,600 wines have been signalled, and about 1,600 useful addresses for eating and sleeping. The volume also opens with nine interviews with men and women of wine, representatives of wineries selected in the Guide. A new part of the volume is dedicated to the "Wine Museums", with a review of 15 museums in Italy set up inside wineries. The "autochthonous routes" point out rare or unique wines that are linked to particular histories of 123 wineries.