Hugo Boss up after swing session after quarterly report and guidance confirmation
Cost-cutting measures enabled the German company to achieve a quarterly operating profit above estimates. Furthermore, the group confirmed the outlook for the financial year
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(Il Sole 24 Ore Radiocor) - Hugo Boss closes up 2.5% on a swing session on the Frankfurt Stock Exchange (DAX 30 ) after quarterly accounts and confirmation of its outlook for 2025. Cost-cutting measures enabled the German company to realise an above-expected quarterly operating profit. Ebit rose 15% to EUR 81 million in the second quarter, beating analysts' prediction of an average of EUR 77 million. The performance was helped by the group's cost-saving initiatives, while the strengthening euro had a negative impact on sales.
"In difficult market conditions," revenues were down 1% to €1 billion, but in line with market estimates of €998 million. Operating expenses are down 3% quarter-on-quarter 'reflecting tight cost discipline and further efficiency gains in key business areas'. "The second quarter of 2025 was once again characterised by a challenging macroeconomic and industry environment, with consumer confidence remaining at a low level globally," CEO Daniel Grieder said in a note. Hugo Boss points out that the EMEA region (revenues +3%) and the Americas (+2%) returned to growth, while weak consumer sentiment in China weighed on the performance of the Asia-Pacific region (-5%). Revenues also benefited from 'initiatives to support key brands and products, including the successful launch of the first Beckham X Boss collection'.
The group confirmed its outlook for the year, which points to stable revenues overall (-2% to +2%), an increase in Ebit, and a 9-10% margin. Hugo Boss warned, however, that 'macroeconomic volatility remains high, fuelled by uncertainty over tariffs' and reiterated that 'weak consumer confidence continues to weigh on industry developments'. Analysts at JP Morgan confirmed their neutral opinion on the stock, with a price target of EUR 39.50. The same opinion is held by Jefferies, but with a target price of EUR 36, while Baader Bank continues to recommend buying with a target price of EUR 42.
