Wine Pills

‘I don’t like this wine’: it’s often difficult to say, but it’s not your fault

It’s natural to feel uncomfortable when you disagree with what the experts think, but a clear distinction must be made between technical considerations and personal taste

Questo vino non mi piace. E non è una colpa.

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

There comes a moment in every wine tasting when silence falls. Everyone has their nose in their glass. One person says ‘plum’, another ‘graphite’, a third ‘undergrowth’, and then everyone nods – except you. Because, in reality, you don’t like that wine one bit. But you don’t say so. On the contrary, you describe it as interesting. Complex. Distinctive. Sophisticated. Four elegant little words which, in the jargon of wine enthusiasts, often mean just one thing: I don’t like it, but I don’t have the courage to say so.

We have a curious problem with wine. It’s easier to confess to an affair than to admit that that hundred-euro bottle just doesn’t go down well. Personal taste is still treated as a fault, almost as if it were a shortcoming to be remedied. If you don’t like what the experts like, the problem isn’t the wine. It’s you who haven’t got the hang of it.

Loading...

And yet there are two aspects that we often confuse so as not to argue over dinner. The first is technical. Is the wine well-made? Is it clean, consistent and balanced? Does it do justice to the grape variety and the terroir? Does it have personality, in the sense of character? Perfect. We can crown it.
The other is human, imperfect and far more honest. But would I have another glass?

The first question calls for research, the second for sincerity. After all, we all know that Picasso was a genius. But if, in our own home, we prefer Van Gogh – ideally without having to explain it to an art critic – nothing happens. We can acknowledge that *Guernica* is a masterpiece and still keep a lovely *Sunflowers* in the living room. They won’t take away our credentials as art connoisseurs; at most, our brother-in-law might pass judgement on us.

With wine, however, it’s a different story. If you say that that oxidative natural wine, with hints of barns and fences, isn’t your cup of tea, you risk coming across as a stick-in-the-mud. If you admit that that Super Tuscan – so perfect, polished and immaculate, like an accountant having breakfast at Cracco’s – doesn’t thrill you, you’re incompetent. In short, we’ve confused consensus with the truth.

There are wines that everyone agrees on. Scores, snails, stars, awards, stylish labels and incredibly likeable producers on Instagram. Do we have to like them? No.

It’s not snobbery in reverse, but simply freedom. Not least because ‘I don’t like it’ doesn’t mean ‘it’s rubbish’ (that would be a completely inappropriate judgement). ‘I don’t like it’, on the other hand, is a personal opinion that says something about you. It does not set out to condemn the wine.

Personally, I can admit that certain white wines produced through very intense maceration are well made. There’s research, technique, courage and even a market that demands them. But after half a glass, it feels like I’m drinking kombucha broth and I start looking at the bottle of water with an almost sentimental affection. So why not just say so? Perhaps because ‘interesting’ sounds cooler than ‘good’. ‘Complex’ sounds more intelligent than ‘I like it’. ‘Distinctive’ is the polite way of saying ‘strange’ without offending anyone. ‘Evolved’, then, is often the most elegant way of saying ‘old’. A bit like the way we talk about certain relatives.

Perhaps this wine needs a bit of adolescence. That brazen courage to say ‘yes’ to this, ‘no’ to that, and ‘never again’ to this. Without any excuses. Without having to bring up ‘minerality’ every time – which I imagine is even fed up with being dragged into the conversation out of context at the drop of a hat.

In the end, it all comes down to a simple, brutal and democratic test: that of the second glass. Not the technical specifications. Not the score awarded. Not the winemaker who harvested barefoot under the waning moon. You only pour that second glass if you really feel like it. And here, perhaps, all the theory comes to an end. A wine may be well-made, consistent, highly acclaimed and even memorable. And yet we may not like it. That’s perfectly fine. It’s not a fault; it’s simply a matter of taste. Which, fortunately, unlike market prices, is still our own.

Copyright reserved ©

Brand connect

Loading...

Newsletter

Notizie e approfondimenti sugli avvenimenti politici, economici e finanziari.

Iscriviti