Il Sole 24 Ore on TV: from tomorrow channel 246 on digital terrestrial television

The channel will not only be available in linear mode on digital terrestrial television, but will also be accessible from the Web sites of Radio 24 and Il Sole 24 Ore, from the respective mobile apps up to Radio 24's connected TV apps. All this will be supported by a numbering (on Dtt) that is easy to remember (the 246) thanks to the numerical sequence "two four six" and the characteristic 24 at the top, which will make available to the public in a synergic manner the high quality content produced by the newspapers and the various areas of the 24 ORE Group, with the aim of constituting a point of reference for in-depth information.

For the technical side, the 24 ORE Group chose Sky Italia as partner for video production and graphic architecture, while the play-out and distribution on digital terrestrial will be handled by Persidera, Italy's leading independent network operator.

The production will be realised in the TV studios in Milan and Rome already operating within the group, and will be characterised by a modern visual layout, inspired by the best international experiences in the all-news sector. The logo will be dynamic, while the graphic layout will be enriched with tickers, scrolling feeds, breaking news and real-time updates, with a mix of content curated by Il Sole 24 Ore, Radiocor, Tuttomercatoweb and iLMeteo.it.

The new channel will be built around the content produced by the group's different souls, and the programme schedule will take shape from day one with a rich and varied proposal: with a leading role for Radio 24 programmes, which will be flanked by the in-depth information of Il Sole 24 Ore with its various appointments and the press agency Radiocor to monitor in real time the performance of the financial markets and the main economic events: a unique presence in Italy, to follow the key issues of greatest interest every day.

From the beginning of the autumn, the palimpsest will be further enriched with numerous contributions such as, for example, the Group's most successful video podcasts, productions by the Htsi magazine, and contributions and rubrics of the Group's exclusive professional content with recognised brands, such as L'Esperto Risponde, for in-depth information and updates on the main tax, regulatory and tax issues. There will also be contributions from 24 Ore Cultura and 24 Ore Eventi, the Group division that plans and organises over 120 events a year, starting with the Festival dell'Economia di Trento.

In addition to this, collaborative projects are under consideration that will bring co-production of content and numerous surprises and novelties that will mark the evolution of the channel.

In the words of the CEO of the 24 Ore Group, Federico Silvestri, "the new TV channel is the latest piece in a precious multimedia mosaic" and "represents a perfect marriage between linearity and innovation, offering all possible access points thanks to the 24 ORE Group's advanced multimedia platform, enhancing the content of all contributors: the daily newspaper and digital platforms, with radio, news agency, podcasts, video productions, video news and other digital products that will now also animate TV. The 24 Ore Group thus becomes the only Italian media company with a complete coverage of all media and an irreplaceable point of reference for all our stakeholders: entrepreneurs, professionals and managers, institutions and businesses, families, students and, more generally, all those who want to orient themselves in the facts of the present and understand the transformations of tomorrow'.

Stressing the editorial value of the operation is the director of the group's titles and editorial director of Gruppo 24 Ore, Fabio Tamburini who reads the birth of the channel as a sign of the evolution of the profession, which 'in the past was organised vertically: press agencies, daily newspapers, weeklies, radio, television. Today the world has changed and journalism has become multimedia. Specialisations remain, but everyone, within the limits of his or her own aptitudes, must be able to play all the available instruments. That is why the transition of the 24 Ore Group from video producer to television channel represents a qualitative leap, which completes the range of offerings. A completion of the product range that is also a new challenge for the group's journalists'.

Satisfaction also came from the technical front. "We are proud to have been chosen by the 24 Ore Group to play-out and broadcast the channel," said Paolo Ballerani, CEO of Persidera Spa. The launch of the channel will be supported by a multi-channel advertising campaign, curated by Serviceplan, and articulated through print, digital, radio and TV.