The 'Ingroup versus Outgroup' bias: how it affects our decisions and relationships (and how to manage it)
An unconscious mental scheme that influences our social perceptions and behaviour
by Giovanna Prina*.
3' min read
3' min read
"I don't understand those who love cats, cuddle them and treat them like children, giving them 1000 verses... Dogs are much more communicative and I really can talk to my dog. He understands me!"
"Artisans who do not make an invoice are uncivilised! Even us professionals sometimes don't do it, but it's because we pay so many other taxes linked to our trade association and somehow we have to defend ourselves..."
"Those in Business Unit X spend a lot of time looking for new ideas. They want to be innovative at all costs and then come up with a simple new packaging for the usual products. We also spent a lot of time changing the packaging, but we had a goal related to renewing the image of our products.
We can go on with examples like these for hours... We think we are making statements related to conscious thoughts, instead we are putting in place a bias, a really big one.
It is called Ingroup versus Outgroup and represents one of the most pervasive and insidious phenomena among the unconscious psychological mechanisms that guide our behaviour. This mechanism, rooted in human evolution as a survival strategy and as a natural tendency to aggregate by criteria of similarity, can become a trigger for numerous misunderstandings, closures and conflicts between people.

