Influencers, here are the Inps indications for the pension

A pension for influencers. Precisely in order to make this goal more easily attainable, the Inps has drawn up a circular, which will be published shortly, to take stock of the social security regulations concerning 'content creators' and, more generally, digital professionals such as influencers and talent managers. This was announced by the Institute's deputy director general, Antonio Pone, during the event 'C for Economy. Concrete answers to a virtual world', organised by the Italian Content & Digital Creators Association together with Inps and with the participation of Assoinfluencer.

"Never before has it been as important as it is today to go and intercept and regulate these new jobs that correspond to new economic production sectors," said Inps president Gabriele Fava, who added: the institute wants to "make its contribution to the legislature precisely in order to go and regulate the new jobs".

With the circular, which has been submitted to the Ministry of Labour, influencers and talent managers are shown 'the legislative horizon to follow that,' Fava explained, 'can protect them in every respect'. The main objective of the Inps, continued the institute's president, is 'precisely that of helping to regulate a new and growing sector that is strongly incisive in the Italian, but also global, production sector'.

In a message sent to the event, the Minister of Labour, Marina Calderone, said that the digital sector is 'a sector that offers important employment opportunities and, at the same time, an area to which forms of social security and contribution protection should be extended within a framework of shared rights and rules'. For Calderone, 'the Inps circular to regulate the world of digital professionals from a social security point of view' is 'a first step towards the process of general extension of social security and contribution coverage'.

Inps deputy director general Pone emphasised that 'it is very important that these young' and 'very varied' professions find 'certainty from the outset, also with regard to social security'. According to Pone, the organisation's objective is to "provide concrete answers, with a synoptic scheme within a circular that, starting from rules that predate the development of the digital world, applies to these new economic phenomena reference schemes and certainties that are useful to professionals in the sector, and to those who assist them professionally, for tax and social security obligations". Pone also explained the philosophy that led to these indications: by "taking stock of the concrete cases in which this digital economy expresses itself today and identifying what the criteria are for enrolling in the various possible social security managements", they are given "certainties, regarding classification, contribution obligations, which management to enrol them in, and through which modalities". The text, Pone explained, 'has already been sent to the Ministry of Labour and we expect' a 'fairly quick' response.