Jannik Sinner is De Cecco's new global brand ambassador
The goal for the company is to promote a lifestyle in which the pleasures of the table are synonymous with eating well, with quality, with attention to health
by E.Sg.
1' min read
1' min read
Jannik Sinner is De Cecco's new 'Global Brand Ambassador'. The historic company that exports Italian pasta all over the world announced the news.
"We are happy to announce the collaboration between De Cecco and Jannik Sinner. In the great Italian tennis player," say De Cecco, "we recognised the values that have guided the company since 1831: daily and rigorous commitment, determination, and the will to win new challenges in the national and international arena. In Jannik, we find the principles in which we believe: passion, tenacity, the drive to always give the best. We both share the same constant quest for excellence'.
The collaboration also stems from the historic brand's desire to promote a lifestyle in which 'the pleasures of the table are synonymous with eating well, with quality, with attention to health'.
"We are certain," continue the company, "that Jannik Sinner will be able to well represent our commitment to bring the authentic pleasure of our superior quality to tables all over the world. This partnership is more than just a commercial collaboration, it is a testimony to the will of both of us to share the same objective: to bring the best of Italy to the world'.
