Juventus at 2-year lows in stock market with Champions League qualification at risk

(Il Sole 24 Ore Radiocor)- The Juventus Fc is paying the bill at Piazza Affari for its qualification for the next Champions League at risk. The Bianconeri club's stock touched thelowest value since June 2024 (when, by finishing third in Serie A, it secured a place in the Champions League). The path this time appears uphill: the sales come after Juve's defeat at home against Fiorentina. Stop that led the Old Lady to slip down to sixth place in the standings and to play everything in the last championship.

The node is the Champions League, i.e. the most important European club cup, which guarantees additional revenues to the participating teams, which multiply exponentially in the event of passage to the second phase. The total prize money of the Champions League, as calculated by Il Sole 24 Ore at the beginning of the season, exceeds 3.3 billion euros, of which almost 2.5 billion go to the clubs. These resources are then distributed on the basis of various parameters, from an equal share for all clubs (27.5%, 670 million in total or around 18.6 million per team in the 2025/26 season) to ranking and sporting results. Money to which extra box office revenue at the stadium and sponsors must then be added.

Summing up, an analyst explains to Radiocor, roughly 'the impact of the missed Champions League is worth between 70 and 90 million euros in total'. Specifically, 'around 45-50 million' are the Uefa revenues guaranteed to individual participants, to which must be added '12-15 million' in lost stadium tickets (out of at least four certain home matches), and 'the negative impact on sponsors'. Without these revenues, is the reasoning in the operations room, in the face of the Bianconeri's current costs, 'the market runs the risk of forced disposals or new capital increases'. After the last championship game, the verdict will come.