Games

Live music, each stage of a musical tour different thanks to artificial intelligence

Jovanotti's concert in Rome on 25 April was a clear example of how artificial intelligence can transform the world of live music.

9 May 2025

3' min read

Jovanotti's 25 April concert in Rome was a clear example of how artificial intelligence can transform the world of live music. During the performance at the Palazzetto dello Sport, Jovanotti used AI technology to create a unique visual experience that adapted in real time to the music and the audience. Each song in the concert had its own 'special effect', with the band's appearance changing according to the song: from Indian dancers to Mexican musicians during 'Navel of the World', or Jovanotti taking on the appearance of Elvis and David Bowie during 'I Love You Baby'.

But it is not just a matter of visual effects: the real innovation is in the use of artificial intelligence to create a totally dynamic live experience. Jovanotti harnessed AI during most of the songs, making each performance unique. During the concert, he also revealed that he used ChatGPT, asking what were the 5 most used words in his songs, resulting in a part of the concert where the AI interacted with the audience in a surprising way.

The use of artificial intelligence, able to adapt to the music and the environment in real time, marks an important step in the future of live music. Not only do the visuals become more immersive, but the audience experience is enriched, creating concerts that are never the same.

From visual technology to Ai: the evolution of concerts

Since the 1990s, the use of LED screens has transformed live performances, making the visual part an indispensable element. U2's ZooTV Tour ushered in the massive use of mega-screens, a trend that is now stronger than ever, with events such as the Sanremo Festival and Eurovision placing increasing emphasis on stage design. A case in point is the Sphere in Las Vegas, which offers an unprecedented immersive visual experience.

However, synchronising music and visuals is a challenge. Each concert features the same set list, but each performance is different. The direction must adapt in real time to the nuances of the performance, forcing artists to perform the same versions of songs to ensure perfect synchronisation with the visuals. This can limit improvisation and make the audience experience repetitive.

Ai and concerts: creating unique experiences in real time

Artificial intelligence could solve this problem by creating customised visuals for each date of a tour. Audio sensors can capture the sound of the band and the audience, while cameras analyse movements on stage and in the arena. A machine learning model processes this data in real time, changing colours, effects and visual transitions according to the energy of the performance.

The noise of the audience, the speed of the music and even the venue become inputs for the AI, which generates different sets each night, making each tour stop unique. Furthermore, AI could ease the work of graphic designers and technicians, who often have to create visual content in advance. If fed with data collected during rehearsals, it could generate spectacular effects quickly and efficiently.

A further step forward could be the integration of AI with augmented reality. Fans, via apps or AR devices, could personalise the visual experience, choosing effects or influencing certain scenic elements in real time. Some artists are already experimenting with these technologies: U2 with Sphere, Björk with AI-generated visuals and Kraftwerk with interactive shows.

The future of live music is in uniqueness

Artificial intelligence could revolutionise concerts, making each evening a once-in-a-lifetime event. Besides amplifying sound and visual effects, it would allow artists to experiment with new forms of interaction with the audience. Technology, if used creatively, could keep the authenticity of live music intact, offering ever new and engaging experiences.

Brand connect

I prossimi eventi

Tutti gli eventi

Notizie e approfondimenti sugli avvenimenti politici, economici e finanziari.