The Intesa Sanpaolo monitor

Luxury and Germany hold back the districts

Exports fell by 1.1% between January and March. The fall in the Florence leather goods sector and the difficulties on the German market in general are weighing heavily.

 

4' min read

4' min read

Tuscany, for better or for worse. It is this region that decides the performance of the industrial districts, for the fourth consecutive quarter in the red. Between January and March, the drop was 1.1% at current prices, a result that does not change if we sterilise the price effect.

The balance, which in the monitor carried out by Intesa Sanpaolo sees a reduction in absolute value of 421 million, could have been much worse without the decisive contribution of the goldsmiths of Arezzo, which showed a jump in flows to Turkey triggered by the strong demand for gold (see Il Sole 24 Ore of 21 July), an extraordinary demand that alone added an 'extra' billion in sales in the first quarter.

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An exception, however, within a broad-based slowdown, which brings 105 highly specialised manufacturing areas into negative territory, twice as many as the 53 that still manage to grow. The slowdown in world trade has therefore ended up affecting the general trend, with the districts finding themselves in negative territory since spring last year.

A general lacklustre climate within which, in terms of sectors, the exception is the agro-food industry, which continued to make progress in foreign sales, showing a trend growth of +6.6%. For the fashion system (+4.3%), growth was entirely linked to Arezzo gold, while in the other specialised districts, reductions were recorded almost everywhere.

L’EVOLUZIONE DELLE ESPORTAZIONI PER SETTORE

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Starting from one of the 'heaviest' areas in terms of sales, leather goods in Florence, which in the first three months of the year dropped more than 20%, a reduction that alone is worth more than 400 million euro, after the drop of almost 900 million (-12.5%) realised in 2023. A slowdown linked to the difficulties of some designer labels, the district's main customers.

The other sectors closed the quarter down on average. Mechanics contained their losses to 3.7%, while metallurgy suffered a 19.2% reduction in export flows, influenced by both the slowdown in volumes and the partial return of production prices, which in turn was linked to the drop in energy costs, a reduction that reduced price lists and therefore receipts.

Looking at a broader period, in spite of the international difficulties, export levels in Q1 still remained at historically high levels. In comparison with Q1 2019, in fact, only fashion intermediate goods are still below that threshold.

By far the brightest sector in this timeframe is the agri-food industry, thanks to uninterrupted growth also favoured by rising producer prices, export values are almost 50 per cent higher than at the beginning of 2019.

For metallurgy, fashion consumer goods, other intermediate goods and household appliances the progress was about 20 %; followed by mechanics (+17.5 %), furniture (+15.2 %), metal products (+11.5 %) and construction products and materials (+10.5 %).

Among the growing districts in Q1 2024 are more sector specialisations and more territorial localisations: in addition to the Goldsmiths' of Arezzo, in fashion, the other two Italian goldsmiths' clusters, Vicenza and Valenza, the Clothing of Empoli and the Knitwear and Apparel of Perugia, stand out; in agro-food, many districts stood out, led by Tuscan Olive Oil and the Sweets of Alba and Cuneo; in mechanics, the best performances were achieved by Instrumental Mechanics in Milan and Monza e Brianza, Food Machinery in Parma and Paper Machinery in Lucca; in transport means, two Tuscan districts were brilliant, Nautica in Viareggio and Camperistica della Val d'Elsa.

Among the districts that have been most affected by the worsening demand conditions are some important districts specialised in the fashion system, which have suffered from the drop in consumption, but also from a phase of normalisation of stocks after the strong accumulation in the last two years, as well as from the reorganisation of logistics platforms. This is the case, for example, of the Leather Goods and Footwear in Florence. Significant reductions were also suffered by the export flows of Brescia Metals, held back by the slowdown in the German market but conditioned by the drop in producer prices.

The analysis of outlet markets returns a chiaroscuro picture. The Italian districts were particularly affected by the difficulties encountered in Europe, suffering reductions in sales in France (-4% at current prices in the first quarter of 2024), but especially in Germany (-8.7%). On the other hand, the significant drop in flows towards Switzerland (-43.6%) is attributable precisely to two Tuscan districts, Leather Goods and Footwear in Florence and Apparel in Empoli, both probably influenced by the logistical choices of important operators active in this area.

The loss of ground in Russia continued (-22.1%), which mainly affected the mechanical engineering districts.

Against these slowing markets, however, there are also areas that are bucking the trend, first and foremost the United States (+4.3%) and China (+5.3%), while some emerging markets such as the United Arab Emirates (+29.3%), Vietnam (+94.8%), Mexico (+21.6%) and Hong-Kong, in addition to Turkey (+126%, thanks to gold), also performed brilliantly. In several of these trade destinations, Empoli's Clothing, Florence's Leather Goods and Footwear, and Milan and Monza and Brianza's Instrumental Mechanics stood out.

In the second half of the year," the analysts write in the report, "the good competitive positioning of the districts leads us to believe that district exports can resume a good pace of growth, thanks to the restart of world trade. However,' they clarify, 'these expectations are subject to great uncertainty, given the presence in the current scenario of various risk factors, from geopolitical tensions to the two conflicts on Europe's doorstep, to the elections in the United States.

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