Marsala, so famous and so unknown: here's why it is a historic and special wine
The fame of Italian oenology owes much to this Sicilian champion, born of an English commercial intuition: here's how to learn about it and how to combine it
by Cristiana Lauro
Marsala is one of the most famous Italian wines in the world and, at the same time, a wine that teveryone thinks they know and yet hardly anyone drinks seriously. Everyone has heard of it, many have used it in the kitchen at least once, but few have taken the time to understand what an extraordinary wine it really is.
And yet the fame of Italian oenology owes much to this Sicilian champion, curiously born of an English commercial intuition.
In the second half of the 18th century British merchant John Woodhouse, being in Trapani, discovered the local wine and decided to fortify it by adding alcohol to ensure its preservation during the journey to England. The operation worked very well: the British liked Marsala immediately, also because they were already great admirers of Iberian fortified wines, from Port to Madeira.
A bit of history
Actually, that this area was particularly suited for wine production had already been understood by the Romans and, before them, the Phoenicians. The island of Mozia, today under the protection of the Whitaker Foundation - another historic family linked to Marsala - still preserves precious evidence of that ancient vocation. If you happen to pass that way, a visit is definitely worthwhile.
It was, however, with Woodhouse that Marsala began its true international career.
In 1832 an Italian protagonist entered the scene: Vincenzo Florio, originally from Bagnara Calabra. Florio immediately realised the potential of that wine, which was reminiscent of the fortified wines so loved by the English market, and decided to invest seriously in it. It was a far-sighted choice. In a short time Marsala enjoyed a season of great success and other families followed suit: Rallo, Martinez, Curatolo Arini, Pellegrino, Lombardo, Mirabella. Names that still today tell the productive history of the area.

