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Mediterranean Diet: all Italians praise it, but few actually follow it

Considered healthy by 93% of Italians, who, however, see obstacles in the costs considered high and the time required for preparation

by Rosaria Sica

2' min read

2' min read

In the country that is the birthplace of the Mediterranean Diet, recognised as an intangible heritage of humanity by Unesco, a paradox emerges: although most Italians recognise its benefits, few actually adopt it in their daily lives.

According to a survey conducted by Bva Doxa for the Edamus Foundation, 70% of Italians consider the Mediterranean Diet to be the healthiest dietary model. 93% consider it to be healthy, 88% define it as easy to follow, and 87% recognise the value of seasonality. However, only 31% have participated in activities related to this dietary style, while 51% say they are interested but have never taken concrete action.

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The main barriers to the daily adoption of the Mediterranean Diet do not seem to be related to the availability of foods or the complexity of recipes. Only 15% find the foods provided difficult to find and 14% consider the recipes complex. The real obstacles lie in the perception of high costs (31%) and managing the time needed to prepare meals (13%), especially among 18-34 year olds, where the perception of costs rises to 39%.

72% of Italians have never heard of the Emblematic Communities of the Mediterranean Diet. Among those who have heard of it, Pollica (Cilento) is the most frequently mentioned location (28%), followed by Palermo (9%), Paestum (8%) and Naples (6%).

The foods most frequently associated with the Mediterranean Diet arevegetables and vegetables (89%), olive oil (81%), fruit (79%) and fish (76%). The most recognised benefits includereducing the risk of cardiovascular disease (65%), physical and psychological well-being (61%) and weight control (60%).

In order to bridge the gap between knowledge and practice, initiatives such as the Dmed - Salone della Dieta Mediterranea, scheduled from 30 May to 1 June 2025 at the Next - Nuova Esposizione ex Tabacchificio di Capaccio Paestum (Sa), can play a fundamental role. The event will offer meetings with experts, guided tastings, educational workshops and thematic forums on health, environment and social inclusion, with the aim of transforming theory into lifestyle. The Mediterranean Diet is not only a food model, but a cultural heritage and a vision of the future that deserves to be lived every day.

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