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di Alessandro Longo
Acetaie Aperte di Modena as a driving force for tourism that is not only gastronomic: synergies with opera and motors
Every year between 150,000 and 200,000 tourists visit the vinegar cellars and 62% of Italians say they are interested in a balsamic vinegar experience. The PGI turnover is worth one billion, 93% of which is generated abroad
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3' min read
Acetaie Aperte, the last Sunday in September alone is no longer enough: the 24th edition grows and expands to the rest of the week, from 26 September to 4 October. Visits to the vinegar cellars remain central, with PDO and PGI Balsamic vinegar producers opening their doors on the 28th to the public, which is increasingly numerous and curious to discover the secrets of Modena's black gold.
There will be 45 participating vinegar cellars that will offer tastings of the different types of vinegar either on their own or in combination with typical local products. But in reality visits take place all year round and involve between 150 thousand and 200 thousand tourists, of which about 80% are foreigners..
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Synergies with music and motors
.Collaboration with other Modenese excellences will also open up to music: Friday evening there will be a performance of Puccini's La Bohème by the Teatro Comunale di Modena Pavarotti-Freni, and this will be just one of the moments dedicated to opera. The closing event on 4 October - with a gala dinner - will instead be held at the Museo Enzo Ferrari, under the banner of Motor Valley.
Among the collaborations is the one with the Civic Library, which opens its spaces to tell the story of the history, tradition and culture linked to Balsamic Vinegar: In the cloister, the public will be involved in cultural activities and sensory games with the Taste Storytellers, they will be able to watch the cooking of must by the Consorteria di Spilamberto, and observe a master cooper in action to make the "batteries", the small barrels where Modenese families (as well as producers) store the precious condiment.
A billion euro treasure
.There is a growing awareness of how food and wine tourism can be the engine of many territories and among these there is certainly Modena with its 'black gold', which nowadays is marketed in more than 130 countries around the world, with PGI exports covering 93% of the 95 million litres produced per year. It is a product that has managed to maintain its levels in recent years after strong growth, with the production turnover standing at around 380 million euro and the consumption turnover worth around one billion.
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