Furniture

Molteni Group invests in circularity and grows more than 10% in the first half year

Giussano furniture group selected in EU R-evolve project. Despite the crisis, rising revenues and investments in new showcases

by Giovanna Mancini

Palazzo Molteni a Tokyo

3' min read

3' min read

A project that involves the entire furniture supply chain - from research centres to manufacturers, from retailers to consumers, with the aim not only of making increasingly sustainable products, but also of accelerating the adoption of innovations oriented towards the circular economy, increasing the durability of furniture through its maintenance, repair, regeneration and refurbishment.

The R-evolve project

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The European 'R-evolve' project involves various players in the sector within the European Union, including associations such as FederlegnoArredo, universities such as the Milan Polytechnic and the University of Florence, and manufacturers such as Lago or Molteni. The latter, explains CEO Marco Piscitelli, was selected because it had already been working for some time on digitising the life cycle of its products, also in view of the introduction of the Digital Passport for furniture envisaged by the Commission, which will come into force shortly.

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'An additional commitment for companies, but also a potential competitive advantage that gives added value and a guarantee of quality,' explains Piscitelli. 'In fact, the Passport will make it possible to tell what is inside a product, highlighting its originality and quality, making the entire production chain transparent and thus the environmental impact of the process that gave life to that product. It will also contain all the information needed to guarantee maintenance and after-sales services'.

Digital passport opportunities

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This is why the Giussano-based group (one of the largest in the design sector in Italy, with the brands Molteni&C, UniFor and Citterio and a consolidated turnover of 517 million euro in 2024) believed in it and invested in it from the outset.

"Being selected to participate in the four-year R-evolve project allows us to accelerate on this front and to engage with different stakeholders not only throughout the production and sales chain, but also in different European countries," adds the CEO.

The group is, moreover, continuing to invest across the board, both on the industrial front in the strictest sense and on the commercial front, despite the difficult market context, which has also affected the high-end segment over the past year and a half. 'As far as we are concerned, 2025 is turning out to be a very positive year,' Piscitelli says, however. 'In the first six months we have grown, at group level, by more than 10% in terms of revenues, and our objective is to confirm this growth trend also in the second half of the year.

Big projects and retail openings

The main driving force comes from the large projects sector, but the retail channel is also giving good results, so much so that the company continues to invest in the opening of new shops: as far as the "flagship" company, Molteni&C, is concerned, in recent months spaces have been inaugurated or renovated in St. Petersburg and Moscow, Mexico City, Bangkok and Munich, not to mention the important investment in the new Milan flagship store - Palazzo Molteni - in Via Manzoni. The second half of the year will also see the arrival of new shops in China (in Wuhan, Hangzhou and Chengdu), Brazil (Sao Paulo), Saudi Arabia (Riyadh), India (Mumbai and Bangalore) and Australia.

Another interesting aspect is that the office division (with the Citterio and UniFor brands) is performing even better than Molteni&C, after a few years in which this sector had suffered from the post-Covid impact and the spread of smartworking. "It's a good year because we are finalising many office orders," explains Piscitelli. "Many large companies have returned to investing in offices, with the aim of creating more and more welcoming and functional spaces, with a greater attention to the quality of the working environment than in the past, and this, for companies like ours positioned at the top end of the market, is rewarding.

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