Moncler opens its largest shop in New York

The ground floor showcases the latest offerings from the Moncler Collection’s Men’s, Women’s and Children’s ranges, alongside creations developed in collaboration with designers from the Moncler Genius platform and the latest footwear releases. The second floor is dedicated to Moncler Grenoble, the brand’s range designed for the mountains and outdoor activities. The space also houses a curated selection of partner brands, including Moncler Grenoble’s interpretations of Stöckli skis, POC helmets and Whitespace x Moncler Grenoble snowboards, created in collaboration with brand ambassador and snowboarding champion Shaun White.

Outside, too, the glass façade – clad in Saint Williams granite and embellished with LED strips – creates a visual effect that evokes the luminous intensity of nearby Times Square. Inside, imposing glass display elements rise like monumental cascades of ice, whilst works of art, multimedia installations and commissioned decorative elements follow one another along an exhibition route that evokes a museum-like atmosphere. Dominating the space is a striking stone sculpture by Ugo Rondinone, which connects the two floors, emphasising the scale and height of the space; it is flanked by works by Jean-Guillaume Mathiaut, Paul Bik and Arno Declercq.

To mark the opening, Moncler has also focused on launching special products and services: for example, customers at the Fifth Avenue store will have exclusive early access to the second LoveFrom, Moncler collection, which will be available in other Moncler boutiques worldwide from 1 October. Born out of a collaboration with designer Jony Ive’s LoveFrom team, the new collection interprets Ive’s design philosophy through four modular outerwear pieces. Also available exclusively at the store is a selection of six limited-edition patches inspired by New York City, which customers can use to personalise their garment until 1 October. In addition, special packaging, inspired by the LoveFrom universe, Moncler, includes a Montgomery Bear box and a selection of sketches illustrating possible combinations of the different jackets, along with nine postcards dedicated to New York, accompanied by a collection of stickers featuring the two brands’ mascots, Monduck and Montgomery.

But that’s not all: the opening of the flagship store on Fifth Avenue also marks the launch of “Moncler to Measure”, a made-to-order atelier dedicated to special fabrics and materials. Customers will be able to personalise a selection of four iconic outerwear pieces by choosing from a range of fabrics, finishes and details. “Moncler to Measure” will also be available at the Moncler Champs-Élysées boutique in Paris from 15 September. There is also no shortage of investment in the digital experience, with the launch of 5th Ave on the Go, the section dedicated to Moncler Fifth Avenue on Moncler.com, designed to bridge the gap between the physical and digital worlds: throughout the year, customers will be able to discover exclusive launches, including the second LoveFrom, Moncler collection, and access services such as Moncler to Measure. The platform also introduces premium digital experiences, including the Outwear Guide (a digital experience powered by artificial intelligence that helps customers identify the Moncler outerwear best suited to their needs) and a Virtual Dressing Room (which will allow customers to assess the fit of garmentsby creating a personalised avatar, based on a scan of the customer’s face and their body measurements).

The group closed the first half of 2026 with revenue up 9 per cent to 1.289 billion. In detail, Moncler’s revenue stood at 1.089 billion (+9% at constant exchange rates and +5% at current exchange rates), whilst Stone Island’s revenue was 200.3 million (+11% or +7%). Group EBIT stood at 245.4 million in the first half of 2026, compared with 224.8 million in the same period of 2025. Net profit rose to 164.7 million in the first half of 2026, compared with 153.5 million in the first half of 2025 (representing 12.5 per cent of revenue).