Much more than just a skin condition: putting patients at the heart of care
Survival is not at risk, but quality of life is severely compromised: the Italian findings of the AWARE study
Key points
- ‘Patient-reported outcomes’ are changing the way we assess the condition
- The patient is the best ‘biomarker’ of the disease
- What do the international guidelines say?
- When symptoms improve, so does your quality of life
- ‘Treat-to-target’ in chronic urticaria
- The future: digital PROs and personalised medicine
- Conclusions
Chronic spontaneous urticaria affects around 0.5–1 per cent of the population and predominantly affects women aged between 30 and 50. Although it is not life-threatening, it can severely impair quality of life. Persistent itching disrupts sleep, reduces concentration, impairs work performance, limits social life and creates a constant state of uncertainty. Angioedema, present in around 40–50 per cent of patients, is often the most feared aspect of the condition. It is therefore not surprising that international studies have shown that the burden of CSU is comparable, in terms of quality of life, to that observed in patients with ischaemic heart disease or other major chronic conditions.
‘Patient-reported outcomes’ are changing the way we assess illness
For decades, therapeutic success in chronic spontaneous urticaria (CSU) was assessed almost exclusively by the doctor: the number of wheals, the intensity of the itching, the presence of angioedema, and the response to antihistamines. Today, this approach has changed significantly. Modern management of CSU is no longer limited to observing the skin, but also systematically assesses the patient’s day-to-day experience.
Is he sleeping? Working? Going out with friends? Is he worried about the next flare-up? Does he avoid planning a trip for fear of an episode of angioedema?
These are seemingly simple questions, but they are now one of the most important factors in assessing the condition.
It is the concept of Patient-Reported Outcomes (PROs) – outcomes reported directly by the patient – that has revolutionised the management of chronic urticaria over the last ten years.

