Moltiply: the priority is the integration of the German company Verivox
Mid-cap. The former MutuiOnline is focusing on managing the newly acquired company; the lending business is recovering. Price comparisons are under pressure
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Integrating the newly acquired Verivox. This is one of Moltiply’s key priorities (formerly Mutuionline) to support its business. The group, whose senior management was interviewed by *Lettera al Risparmiatore*, completed the acquisition of the German company at the end of March. The transaction, valued at €231.5 million in terms of equity value, is on track – according to Moltiply – with the planned timetable.
The different moves
A number of initiatives have been launched with a view to realising the expected synergies. An example? Improving efficiency in areas such as customer acquisition, marketing and advertising. That said, investors – as is usually the case in such situations – are expressing concern: the fear is that so-called ‘risk execution’ could create problems for Moltiply’s business.
The company rejects these concerns. First and foremost – it points out – the group’s track record in M&A demonstrates its efficiency in this regard. Furthermore – the company adds – the selection of the target carried out at an early stage, through due diligence, ensures that the integration can be approached with confidence. Finally, the involvement of Verivox’s management itself helps to ensure a seamless integration process. Beyond this, however, it may be further argued that the transaction will have a dilutive effect on Moltiply’s consolidated EBITDA margin.
“That’s true,” says the Italian company, which nevertheless counters: on the one hand, the market has been made fully aware of the lower profit margins characteristic of the German operation; on the other hand, the measures that are being, and will be, gradually implemented are specifically aimed at bringing Verivox’s EBITDA margin – to a large extent – into line with that of the Mavriq division (within which the extraordinary transaction is accounted for). In conclusion, therefore, the Italian group sees no particular problem with the progress of the integration and considers the transaction to be entirely valid from an industrial strategy perspective.
Future strategies
Given this context, will Moltiply continue with its M&A activities or take a break? The answer – whilst reiterating that the priority is to ‘digest’ the Verivox deal – is that should any opportunities arise, they may be seized. The focus, essentially within the Mavriq division, is on the countries of the European continent where the company already operates: France, the Netherlands, Spain and Germany. Generally speaking, turnaround deals are ruled out. However, should a particularly attractive commercial or industrial opportunity arise, the acquisition of a more ‘troubled’ company might also be considered. Finally, the scale of any potential deal would be between 10 and 100 million in enterprise value.


