A Mutti sweepstake takes care of the 'down parcel' of young people from the South

An unprecedented competition is the one put on by Mutti at Naples airport: young people departing can in fact try to win the classic 'down parcel' - the 'Mutti Travel Collection' - with products from the well-known brand of tomato preserves and other tomato derivatives. The initiative kicked off on 16 September and will run for a fortnight.

Girls and boys departing from Capodichino will find a stand located after the security checkpoint, "where they will be able to win one of the exclusive jackets containing the most iconic products of the Parma Group", the company announced. In parallel, an online competition will allow 500 Italians aged between 18 and 30 years resident in Europe and the UK to receive a box of Mutti products directly in their host country.

"This project stems from a significant insight that emerged directly from many young students and workers away from home: Mutti products remind them of home," says Rafael Narvaez, Group Cmo of Mutti. We listened to their stories and understood how important it is for them to be able to find the taste and warmth of family even when they are far away. The Mutti Travel Collection wants to be a gesture of closeness that will allow the winners to take a bit of the flavours of home with them, wherever they go".

In fact, it is not always easy to find the desired Italian products abroad and, when one does, it can happen that the high quality of Made in Italy generates a sometimes onerous selling price for young people.