Tra emancipazione digitale e difesa dei diritti
di Paolo Benanti
Amid geopolitical instability, trade tensions and growing technological competition, payment systems, tracing changing consumption habits, continue to grow in Europe and in Italia, with cards (physical and digital) remaining the most widely used instrument while instant payments, stablecoins and the Digital Euro continue to take off.
In 2025 in Italia, according to data from the Innovative Payments Observatory of the Politecnico di Milano, digital payments will reach a total transacted value of EUR 518 billion, an increase of +7% compared to 2024. After the historic overtaking of cash last year, 45% of consumption is now settled through electronic instruments, while banknotes and coins stop at 38%. Credit transfers and direct debits to current accounts are also growing, rising to 17%.
According to the Observatory's analysis of 1,800 Italian consumers, in collaboration with Ipsos Doxa, 96% of Italians own at least one card. The Observatory estimates that 14 million Italians have paid with smartphones or wearables in the last year: there were 10 million in 2024. Meanwhile, the physical wallet is emptying: 33% of Italians carry very little cash, resorting to cash more out of precaution than preference. Instant bank transfers are also accelerating thanks to the regulatory push: 69% of Italians have used it at least once and 70% prefer it to the traditional one, especially in transfers between private individuals. On the innovative payments front, BNPL (buy today pay tomorrow) continues to spread, with awareness and use growing from 14% in 2023 to 17% in 2025, while around 2.8 million Italians own cryptocurrencies, mostly as investment assets. But the most disruptive data concerns Artificial Intelligence: 1 in 6 Italians say they are willing to entrust an AI agent with payment.
Contactless payments by card, smartphone or wearable remain the prevalent mode of payment in shops, reaching EUR 323 billion (+11%). The NFC component on smartphones and wearable devices in particular is growing, and continues to gain space in card present payments. The physical card is not disappearing, but it is no longer the first instrument that accompanies Italians in payments, and smartphones and wearables are advancing in its place.
Innovative payments will reach a transaction volume of EUR 84.9 billion in 2025 (+45% over 2024), accounting for 16% of total digital payments.