Artificial Intelligence

OpenAI signs agreement with Condé Nast for SearchGPT access to major magazine content

OpenAI announced a partnership with Condé Nast to enable ChatGPT and SearchGPT to access content from magazines such as Vogue, The New Yorker and Wired. The aim is to use this information to generate answers and content more quickly and accurately. This agreement is part of the trend of collaborations between large publishing groups and artificial intelligence companies

by Andrea Biondi

2' min read

2' min read

OpenAI, the Microsoft subsidiary and founded by Sam Altman , which first launched a generative artificial intelligence service, the now famous ChatGPT, announced a partnership with Condé Nast.

The company's artificial intelligence products, including ChatGPT and SearchGPT, will have access to content from Vogue, The New Yorker, Condé Nast Traveler, GQ, Architectural Digest, Vanity Fair, Wired, Bon Appétit and other group media, and will then exploit the knowledge in the automatic generation of responses and content.

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"With the introduction of our prototype search engine SearchGPT, we are testing new features that make searching for reliable information and content sources faster and more intuitive," reads OpenAI's corporate blog. "We are combining," the post continues, "our conversational models with information from the web to give you quick and timely answers with clear and relevant sources.

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OpenAI added that the SearchGPT prototype will offer direct links to news and that the company plans to 'integrate the best of these features directly into ChatGPT in the future'.

The one announced is just the latest example of a recent trend that has seen large publishing groups enter into agreements with start-ups active in the field of artificial intelligence with the aim of promoting their content through the increasingly popular AI-based services for content deals.

At the centre is the search engine launched in July, billed as the Google-killer, but which for the time being is still in the prototype stage and in restricted access. The Microsoft-backed company led by Sam Altman has signed similar agreements with Time magazine, the Financial Times, Axel Springer, Le Monde, Prisa, and Vox Media in recent months. Thanks to these agreements, access is granted to the large text archives owned by publishers, which are needed both to train large language models such as ChatGPT and to find information in real time. Others have made different choices moving on the legal side, as happened with the New York Times for instance, or even the Chigago Tribune, which pointed the finger at the issue of copyright infringement resulting from the training of generative models.

"We are committed to partnering with Condé Nast and other news publishers to ensure that while artificial intelligence plays a larger role in news discovery and distribution, it maintains accuracy, integrity and respect for quality reporting," said Brad Lightcap, OpenAI's chief operating officer, in a blog post reporting the news.

As for Condé Nast, CEO Roger Lynch said in an email to employees that the deal will offset some of the revenue that technology companies have wrested from publishers in recent years: 'Generative artificial intelligence is rapidly changing the way audiences discover information. It is critical that we meet audiences where they are able to embrace new technologies, while ensuring proper attribution and compensation for the use of our intellectual property."

Lynch also praised OpenAI for being 'transparent and willing to collaborate productively with publishers like us so that the public can receive reliable information and news through their platforms'. The challenge to Google also goes through this.

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