Sustainable agriculture

Organic, sales in Italia reach 6.9 billion (+6.2%)

A healthy sector emerges from the Sana in Bologna. According to Nomisma data, 80% of restaurants also have organic offers. Coldiretti: organic farms plagued by 30% more bureaucracy

by Emiliano Sgambato

Adobe Stock

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

In 2025, organic sales in the Italia market reached EUR 6.9 billion. Household consumption accounts for 5.5 billion, while more than 1.35 billion euros are consumption through the out-of-home channel. Modern distribution confirms itself as the first purchasing channel for organic products, accounting for 64% of the total sales linked to Italians' domestic consumption. In 2025, organic sales in the channel will amount to EUR 3.5 billion, a growth of 6.1% compared to 2024. 20% of domestic consumption comes from organic speciality shops, which saw an increase in sales value of +7.5% in the last year.
This is what emerges from the Sana Observatory that Nomisma presented at the sana in Bologna that closes today 24 February, on the occasion of "Rivoluzione Bio" in collaboration with Federbio and Assobio.

Strategic out-of-home channel

Away-from-home in the organic sector represents a strategic channel, not only because of its numerical weight and broad consumer base, but also because it "offers consumers the opportunity to discover and try innovative ingredients or organic products that they would hardly choose for kitchen preparations". The Nomisma survey shows that over 8 out of 10 restaurants and 7 out of 10 bars use organic ingredients/propose organic products, especially fruit, extra virgin olive oil, passata, milk, honey.

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The presence of organic wines is also widespread: 85% of restaurateurs and bars offer organic wines. The reasons for the inclusion of organic are mainly attributable to the desire to give the restaurant a premium positioning linked to the distinctive quality characteristics of the organic product (51%).

Alongside this driver,among further motivations, organic is seen as an expression of an ethical and sustainable choice (46%), as well as a proposal consistent with the consumer's health and wellbeing needs (40%). Among the motivations for introducing organic products is also the synergy between the different players in the supply chain: some restaurateurs (38%) propose organic products precisely because they are activated by local producers.

More information and lean regulations

An in-depth knowledge of organic farming is a decisive factor in strengthening its presence in the out-of-home channel. Today, however,75% of operators do not have sufficient information on the production method and its effects on the environment, health and animal welfare. But 26% of operators expect an increase in the value of organic raw material purchases in the next 2-3 years, a sign of growing confidence in its potential. At the same time, 28% expect fewer out-of-home consumption occasions as a strategy for families to contain their spending, making each outing more selective and oriented towards experiential venues and quality proposals.

"The data photograph a growing and increasingly mature organic sector," says Maria Grazia Mammuccini, president of Federbio, "but the signal must be supported by greater investment in training and communication.

What is needed is a political shot in the arm: more resources, less bureaucracy and a truly European CAP. Launching the message and highlighting the priorities to strengthen the Italian organic sector in a decisive phase for the future of agriculture is the national president of Cia-Agricoltori Italiani, Cristiano Fini, who spoke at 'Organic Revolution', the central event of Sana Food, together with Anabio, the Confederation's dedicated association.

The threat of bureaucracy

On the records of organic farming in Italy weighs the threat of excessive bureaucracy that affects organic farms, which are forced to deal with a surplus of fulfilments that are up to 30% higher than those of traditional agriculture, which is already more than harassed by the 'papers'. This was the denunciation of Coldiretti Bio at the inaugural conference, attended by the national vice-president of Coldiretti, David Granieri, and the president of Coldiretti Bio, Maria Letizia Gardoni.

According to a survey by Crea, excessive bureaucracy is the cause of the abandonment of organic production in as many as eight cases out of ten. The administrative burden and the complications associated with it, which are often meaningless, weigh especially heavily on small and medium-sized farms," explains Coldiretti Bio, "leading them to abandon certification. Hence the call for a simplification of the regulatory framework for the sector, where the European objectives of streamlining, even in the latest proposed revision of the European regulation, have once again remained on paper.

Reducing bureaucracy means - explains Coldiretti Bio - defending the records of the Italian organic sector, which boasts the EU leadership thanks to 84 thousand active farms in Italy, more than twice as many as Germany and a third more than France. Almost one field in five in Italia (19%) is cultivated organically, but in several regions the percentage rises to over 25%, so much so that it has reached the objectives set by the EU within the Farm to Fork strategy four years early. Italia is also the leading European producer of organic cereals, vegetables, fruit and olives.

Opportunities from the new national brand

A further opportunity for the sector's development can certainly come from the new brand of Italia's organic products, recently approved at the State-Regions conference. An important tool to help consumers to make more conscious choices and to enhance the work of the Made in Italy agricultural chain, also with respect to a trend that in 2024 saw an increase in imports of organic products from abroad, which grew by 7.1% compared to the previous year, Coldiretti reminds.

'Consolidating the agricultural supply chains of organic products from Italy, through supply chain contracts, and the increasing presence of organic products in Campagna amica markets are the tools we are putting in place to promote the knowledge and valorisation of Italian organic products,' emphasises Coldiretti Bio president, Maria Letizia Gardoni, 'with the aim of further developing domestic consumption of this excellence of our agri-food industry.

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