Organic, sales in Italia reach 6.9 billion (+6.2%)
A healthy sector emerges from the Sana in Bologna. According to Nomisma data, 80% of restaurants also have organic offers. Coldiretti: organic farms plagued by 30% more bureaucracy
Key points
In 2025, organic sales in the Italia market reached EUR 6.9 billion. Household consumption accounts for 5.5 billion, while more than 1.35 billion euros are consumption through the out-of-home channel. Modern distribution confirms itself as the first purchasing channel for organic products, accounting for 64% of the total sales linked to Italians' domestic consumption. In 2025, organic sales in the channel will amount to EUR 3.5 billion, a growth of 6.1% compared to 2024. 20% of domestic consumption comes from organic speciality shops, which saw an increase in sales value of +7.5% in the last year.
This is what emerges from the Sana Observatory that Nomisma presented at the sana in Bologna that closes today 24 February, on the occasion of "Rivoluzione Bio" in collaboration with Federbio and Assobio.
Strategic out-of-home channel
Away-from-home in the organic sector represents a strategic channel, not only because of its numerical weight and broad consumer base, but also because it "offers consumers the opportunity to discover and try innovative ingredients or organic products that they would hardly choose for kitchen preparations". The Nomisma survey shows that over 8 out of 10 restaurants and 7 out of 10 bars use organic ingredients/propose organic products, especially fruit, extra virgin olive oil, passata, milk, honey.
The presence of organic wines is also widespread: 85% of restaurateurs and bars offer organic wines. The reasons for the inclusion of organic are mainly attributable to the desire to give the restaurant a premium positioning linked to the distinctive quality characteristics of the organic product (51%).
Alongside this driver,among further motivations, organic is seen as an expression of an ethical and sustainable choice (46%), as well as a proposal consistent with the consumer's health and wellbeing needs (40%). Among the motivations for introducing organic products is also the synergy between the different players in the supply chain: some restaurateurs (38%) propose organic products precisely because they are activated by local producers.
More information and lean regulations
An in-depth knowledge of organic farming is a decisive factor in strengthening its presence in the out-of-home channel. Today, however,75% of operators do not have sufficient information on the production method and its effects on the environment, health and animal welfare. But 26% of operators expect an increase in the value of organic raw material purchases in the next 2-3 years, a sign of growing confidence in its potential. At the same time, 28% expect fewer out-of-home consumption occasions as a strategy for families to contain their spending, making each outing more selective and oriented towards experiential venues and quality proposals.



