PG Food Brands is launched: the founders of Mannarino are aiming for a turnover of 60 million
Filippo Sironi and Gianmarco Venuto are bringing the three brands Mannarino, Rosita Galletto and Birra e Veramente Abitudini Italiane together under a single group (with further brands to follow)
Mannarino, Rosita Galletto and Birra e Veramente – Abitudini Italiane are coming together under a single brand: PG Food Brands, the new group operating in the catering and hospitality sectors, founded by Filippo Sironi and Gianmarco Venuto.
PG Food Brands grew out of a friendship that eventually became a business venture as Il Mannarino (founded in 2019): the friendship between Filippo and Gianmarco, also known as Pippo and Giamma (hence the name of the new company).
The aim, say the founders, is “to develop recognisable, solid brands capable of generating value through the quality of their offering, the strength of their identity and a deeply Italian culture of hospitality”.
The group brings together projects that differ in terms of language, format and positioning, and plans to open 12 new outlets by the end of 2027 (with Manarino likely to remain the main player, ed.). In 2025, the combined turnover of the three brands rose to 42 million from 30 million in 2024, and estimates for 2026 stand at 60 million.
“Our aim is to establish PG Food Brands as a leading group in promoting Italian excellence in flavour and hospitality around the world,” say Filippo Sironi and Gianmarco Venuto. “We want people to enjoy the most authentic experience of Italian conviviality. The creation of the group will enable us to bring together our expertise, resources and vision, creating synergies and economies of scale and developing a distinctive model, founded on quality, tradition and the ability to interpret them in a contemporary way.”
Il Mannarino was founded and has developed as ‘a butcher’s shop with a kitchen that offers a new way of experiencing the traditional neighbourhood shop: not just a place to shop, but a space dedicated to socialising, the culture of quality meat and the pleasure of good food’. In 2022, to support the expansion of its network and consolidate control over the supply chain, Il Mannarino – which has also achieved B Corp certification – opened its first production facility with a view to ensuring supply chain control. Today, the brand has 25 outlets spread across Lombardy, Piedmont, Liguria, Emilia-Romagna and Veneto.
