Policy

Mfe, a 2025 with profit and dividend for a group playing on the tables of six countries

Meeting with the press of the number one of the Mediaset group, Pier Silvio Berlusconi. "Sale of La Repubblica and La Stampa to a foreign entrepreneur? A little sorry"

by Andrea Biondi

L’ad di Mfe, Pier Silvio Berlusconi

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

A group that has changed skin, from national to 'pan-European'. Mediaset has now emerged from the reassuring confines of Cologno Monzese and has put on the dress - rather loose, to tell the truth - that it has sewn on itself with Mfe, MediaforEurope: a television conglomerate that now covers six countries, 220 million inhabitants and a profit and loss account that looks less and less like that of a 'simple' Italian commercial TV station.

The numbers help to understand the metamorphosis: the number of employees rose from 5,244 to 13,033; revenues from 2.95 to 7.091 billion euros; the operating result from 356 to 729 million. This is the combined effect of the acquisitions in Germany and Portugal, which add to the historical presence in Italy and Spain and the coverage, linked to Prosiebensat, in Austria and Switzerland.

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Pier Silvio Berlusconi, vice-president and CEO of Mfe, says it without mincing words: 'Now we are truly a multinational, and we are the only Italian multinational in the media sector'. A phrase that sounds both like a claim to pride and a message to the country system: in the media field, the Italian player trying to sit at the table of the big boys is now just one.

The traditional meeting with the press is an opportunity to take stock of the progress of the TV group, fresh from its acquisition of control of Prosiebensat and its entry into the Portuguese Impresa. But the topics range.

"Grateful to Tajani but new faces and ideas are needed"

"I have real gratitude for Tajani and the whole team around Tajani that is leading Forza Italia. They have kept the party on its feet after the death of my father. I believe, looking to the future, that new faces, new ideas and a renewed programme are inevitably needed".

Pier Silvio Berlusconi says this, then specifying, in response to a precise question, that landing in politics is not on the agenda ('it is not an issue that exists today'), but 'as entrepreneurs we cannot be distant from politics, disinterested'.

"The government is doing well"

The number one of the Mediaset group is not disinterested and does not hide when talking to journalists. In this context, he also does not hide his opinion, a positive one, on the Executive. "I think that the government, in a super complicated situation, is doing well: all the economic indicators remain positive in a very complicated European and world macroeconomic situation. So my judgement is positive. Then let's look around. In my opinion we have the best prime minister around in Europe'.

The government, according to Pier Silvio Berlusconi, is doing well 'even on the manoeuvre', but 'I don't like the word capital at all and it honestly seems out of place. That in certain particular historical moments in the economy of particular fragility there can be one-off taxes that are linked to the profit level of companies, I do not think this is wrong. But the word patrimonial in my opinion is wrong. Just as the expression extra-profits was wrong. What does extra mean? It doesn't mean anything'.

"Europe must be able to defend itself"

A passage also on Europe, also by virtue of being a company that has embraced a transnational perspective. "Certainly what has been done so far is not enough, but Europe must be able to exist, to act and to defend itself. Of this I am certain. First of all as an Italian and European citizen, and even more as an Italian and European entrepreneur'.

"La Repubblica and La Stampa sold to foreign entrepreneur? A little sorry'

During the meeting, there was no lack of reference to the game of the moment on the editorial side, with the possibility that La Repubblica and La Stampa, as well as the radio stations, of the Gedi group could be sold by the Agnelli-Elkann family's Exor to the international group Antenna. 'It is news that finds me strange, too bad. The market is the market, but as an Italian the fact that a piece of the history of publishing, journalism, and information in our country goes into foreign hands is a bit of a shame. Maybe whoever arrives is very good and maintains a line consistent with the history of the titles and creates jobs,' he points out. But 'pluralism, independence, and employment are the values of journalism in Italy'.

Would Pier Silvio Berlusconi like to buy Repubblica? 'Since we are TV and book publishers, the thought of keeping such a historic newspaper in Italian hands cannot fail to fascinate, but it's fantasy economics, it's fantasy publishing. Everyone has to do their own job. It is a train that has passed, but to say that I would not like it would be false. We have two jewels, the Corriere and the Gazzetta, which are Italian and whose publisher Urbano Cairo must be given credit for having left their soul and consistency to their history'.

"For Mfe 2025 extraordinary"

Meanwhile, on the 'core' side, for Mfe, 2025 'was an extraordinary year' that will close 'with a higher profit and dividend distribution'. This is the year of the entry through the front door into Prosiebensat, where the long-standing Cfo, Marco Giordani, who will now be replaced in his role by Simone Sole, was sent as ceo. In Germany the situation, also on the economic side, is not the best, but 'for Prosiebensat we have a turnaround plan that, as of today, does not contemplate any redundancy plans', unlike the German Rtl Group with its 600 redundancy plan. 'This is brave and if we succeed it will be a great credit to Mfe. We have just started work and there is a lot of work to be done,' he added. "In a very complicated situation, to date we have found no negative surprises in the core business. We are going ahead with what we studied before and we are working on a new plan that will be integrated but it is really early to talk about it. We have been working on it for a few weeks. I hope very soon to improve the accounts, but we need to work on the editorial offer and work on TV and digital'.

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