For Mfe-Mediaset 9-month profit boom, 243 million
Advertising holds up in Italy in Q3 despite difficult market environment
Key points
Mfe-MediaForEurope closes the first nine months of 2025 with a net result that has more than doubled and a further improvement in cash flow. Numbers that the group interprets as a sign of solidity, in a European television market that continues to show fragility, especially on the Spanish front.
The board of directors, chaired by Fedele Confalonieri, approved the accounts: net profit at EUR 243.1 million, compared to EUR 96.2 million the previous year, and free cash flow at EUR 348.9 million, +9.4% year-on-year. Consolidated revenues dropped by -3.3% to EUR 1.939 billion, while the operating margin, compressed by the Spanish performance, stopped at EUR 61.3 million. Total consolidated operating expenses (personnel costs, costs for purchases, services and other charges, amortisation, depreciation and impairment of rights and other fixed assets) remained almost stable at EUR 1,877.8 million.
Berlusconi: 'Mfe more and more international'
CEO Pier Silvio Berlusconi calls the performance 'beyond expectations'. "Despite the fact that the TV market in Spain remains very complicated and the impact of the ProSiebenSat.1 accounts, on which we have just started working, Mfe continues to grow". The nine months closed "with an increase in profit and cash generation improved by around 10%", notes the Cologno group's number one, highlighting above all the contribution of management and cross-media strategies and underlining how the progression came despite the third quarter, historically the weakest of the year. "These are concrete signs of the strength of an increasingly international Mfe. After Italy and Spain, we are confident that the work initiated in Germany will bring further solidity and, over time, create value for all shareholders."
Italy growing, Spain suffering
If consolidated advertising sales show a slight drop (from 1943.3 to 1921.5 million, compared to a year before, when growth had, however, been sustained and amounted to +6.5%), it is mainly due to the negative trend in Spain. Italy, on the other hand, is holding up and even improving: +1.4% in the first nine months of the year, bucking the trend of a market that, according to Nielsen, is still in decline (-1.6%).
As for content, the group's press release points to the progression of ratings: between July and September Mediaset grew by +3.8% in the commercial target, while in prime time it reached 40.8%, with a year-on-year increase of 6%. In the nine-month progressive, writes Mfe, the group confirms its leadership in the 15-64 years target (40.2%) and in the total audience in 24 hours (37.4%).



