Media & politics

Pier Silvio Berlusconi: 'I'm not running, but I feel the allure of politics. Malpensa? "Annoyed by those who make controversy about controversy"

The Mediaset group CEO puts a brake on the idea of his descent into politics while admitting: 'Politics fascinates me'. Stoccata to the mayor of Milan Giuseppe Sala on Malpensa: "Annoyed by those who make controversy out of controversy".

by Andrea Biondi

Pier Silvio Berlusconi

4' min read

4' min read

Pier Silvio Berlusconi always begins by putting his hands out to ward off the idea of his descent into politics. On the other hand, he himself does not deny it: 'I cannot but confess that I feel the allure of politics.

Politics pleases the second son of the former Cavaliere. He talks about it willingly, answering without evading questions both at the press conference and in the usual huddles on the sidelines of the traditional evening of presentation to the press of Mediaset's autumn schedules, held in the broadcaster's studios in Cologno on the evening of Tuesday 16 July.

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"Politics? I'd like the idea but it's not for me"

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The question - reiterated, expressed in various ways - is clear: is it possible to think of a descent into politics by Pier Silvio Berlusconi ? That's where the CEO of Mediaforeurope-Mfe (the name the Mediaset group gave itself a few years ago to testify to its commitment to a project of expansion on a European scale) moves with continuous stops and goes. Mostly he responds with a 'but how?' to close the door (for the time being?). However, when push comes to shove, he is keen to make things clear: 'I might like the idea of entering politics, but it's not really for me'. In short, 'it would almost be suicide', with an obvious reference to all his father's past history related to the conflict of interest issue.

The Sword of Damocles of Conflict of Interest

Dry, however, is the reply when he denies 'ever having commissioned surveys on my descent into politics. It's a colossal lie'. As for politics, however, 'the fascination in terms of adrenalin, adventure, drive, relations with people I feel, it's part of my father's DNA. It's something I feel I have. Talking to people has been my job for more than 30 years because that's what TV does. But it's one thing to make the big election adventure, it's another to make the sacrifice of everyday political life'. Conclusion of the reasoning: 'Who makes you do it. And then what do you do with the conflict of interest? Do you sell everything? You leave everything in someone's hands, it's not a light subject'.

Of course, he himself admits that 'at the next political round a space will open up in the centre that needs to be filled. And it will be a huge opportunity'. As to who will be the candidate to fill this space, he does not prejudge.

"Meloni government? Promoted"

On the other hand, on the other hand, the judgement on the Meloni government was clear: 'Good thing there is a stable government. That's what's needed, to give the necessary certainty to citizens and businesses'. What grade then? 'A very high grade'.

How then to comment on his sister Marina's words about the 'common-sense left' and the agreement on civil rights with that political party rather than with what the government majority, of which Forza Italia is part, expresses on these issues? "Marina," replied Pier Silvio Berlusconi, "expressed a personal opinion, as an editor. As it is legitimate and gisuto do. However, I would like to stress that the defence of civil rights is in the DNA of what our father handed down to us. And civilisation battles are neither of the right nor of the left'.

"Annoyed about Malpensa"

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The political animal spirit, however, boils over. And it overflows when the discourse touches on the personal, the familiar. The controversy over the naming of Malpensa airport after Silvio Berlusconi "annoyed me. And a lot. I understand who might have a different opinion. It is legitimate. Were the modalities not perfect? I don't dispute that. After all, we as a family were not involved in this project. However, I am very annoyed by those who make controversy out of controversy. Writing to my sister, saying that perhaps we should have waited some time. This I find unacceptable'. The reference 'to Sala', unspoken at first, finally becomes explicit: 'To Sala I say to say whether you are in favour or not. Don't break it. You can also say that you are against for a thousand reasons but don't make controversy about controversy, think about Milan. I live in Liguria but every time I go there I say that Milan is a disaster, traffic; delinquency, potholes'.

Thumbs up to the League on canon and advertising

A niet from the CEO of the Mediaset group also comes to the League's proposed law that aims to increase the crowding limits of RAI's advertising ceiling in order to lower the licence fee. 'An absolute mess; the opposite of what should be done,' Pier Silvio Berlusconi said, explaining that in his opinion it would be a move that would 'destroy the market. And I'm not talking so much about TV but about the whole market that relies on advertising. It would be the death of Italian publishing, RAI without a licence fee would mean thousands of redundancies'. At a distance, the League replied in a note: 'The League would be happy to discuss with Mfe-Mediaset CEO Pier Silvio Berlusconi and his company on the future of the Italian television offer, including the improvement of public television with a reduction in costs borne by citizens. Dialogue is always useful, also because the objective is to improve competition and the overall quality of the product for the benefit of the public'.

The 2013 no to Silvio Berlusconi

TV, finance - with Mfe's prospects in Germany and the possible future takeover of Prosiebensat (denied for now) - but also a lot of politics on the evening of the programme schedule presentation, then. In which, when the notebooks were closed, the frontline managers shook their heads at the question, replying that 'he will never run for office'. The company and its projects would suffer too much. 'In 2013 my father,' says Pier Silvio Belrusconi, 'asked me to run for office. I cannot say that I did not like the idea. But the conditions were not there'.

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