Pier Silvio Berlusconi: 'I'm not running, but I feel the allure of politics. Malpensa? "Annoyed by those who make controversy about controversy"
The Mediaset group CEO puts a brake on the idea of his descent into politics while admitting: 'Politics fascinates me'. Stoccata to the mayor of Milan Giuseppe Sala on Malpensa: "Annoyed by those who make controversy out of controversy".
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Key points
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Pier Silvio Berlusconi always begins by putting his hands out to ward off the idea of his descent into politics. On the other hand, he himself does not deny it: 'I cannot but confess that I feel the allure of politics.
Politics pleases the second son of the former Cavaliere. He talks about it willingly, answering without evading questions both at the press conference and in the usual huddles on the sidelines of the traditional evening of presentation to the press of Mediaset's autumn schedules, held in the broadcaster's studios in Cologno on the evening of Tuesday 16 July.
"Politics? I'd like the idea but it's not for me"
.The question - reiterated, expressed in various ways - is clear: is it possible to think of a descent into politics by Pier Silvio Berlusconi ? That's where the CEO of Mediaforeurope-Mfe (the name the Mediaset group gave itself a few years ago to testify to its commitment to a project of expansion on a European scale) moves with continuous stops and goes. Mostly he responds with a 'but how?' to close the door (for the time being?). However, when push comes to shove, he is keen to make things clear: 'I might like the idea of entering politics, but it's not really for me'. In short, 'it would almost be suicide', with an obvious reference to all his father's past history related to the conflict of interest issue.
The Sword of Damocles of Conflict of Interest
Dry, however, is the reply when he denies 'ever having commissioned surveys on my descent into politics. It's a colossal lie'. As for politics, however, 'the fascination in terms of adrenalin, adventure, drive, relations with people I feel, it's part of my father's DNA. It's something I feel I have. Talking to people has been my job for more than 30 years because that's what TV does. But it's one thing to make the big election adventure, it's another to make the sacrifice of everyday political life'. Conclusion of the reasoning: 'Who makes you do it. And then what do you do with the conflict of interest? Do you sell everything? You leave everything in someone's hands, it's not a light subject'.
Of course, he himself admits that 'at the next political round a space will open up in the centre that needs to be filled. And it will be a huge opportunity'. As to who will be the candidate to fill this space, he does not prejudge.


