Pirelli acquires 30% share Univrses, partnership to enhance Cyber Tyre

Pirelli enhances its Cyber Tyre system by acquiring Sweden's Univrses and integrating its AI-based machine vision systems for safer and better performing vehicles, strengthening its solutions for road network monitoring and autonomous driving.

In detail, the Bicocca group will take over a 30% stake. This is only a first step, because according to the agreement Pirelli has an option to reach the majority. The combination of technologies developed by Univrses and Pirelli, underlines a note released by the group, 'will enable potential applications in ADAS and autonomous driving systems and will provide real-time data for the management and maintenance of road infrastructure. The information obtained will enable road network managers to make better decisions and deploy resources more effectively, potentially reducing road accidents'.

Univrses' technology, originally developed to enable cars to perceive and understand their surroundings, has been adapted to turn through AI vehicles into road monitoring agents. The Swedish company developed 3DAI Engine, a software that gives autonomous vehicles perception capabilities (3D positioning, 3D mapping, Spatial Deep Learning), and 3DAI, an AI-based system that digitises city and road infrastructure by analysing data from sensors, such as cameras, installed in the vehicles.

A first project is already underway in Italia. In 2025, Pirelli and the Apulia Region launched a monitoring system of the regional road network to create an up-to-date map of infrastructure conditions.

"The collaboration between Pirelli and Univrses will make a significant contribution to the ongoing transformation of cars into true software-defined vehicles," comments Pirelli's CEO, Andrea Casaluci. "Continuous monitoring and data are becoming the new foundations for infrastructure asset management," recalls Univrses CEO, Jonathan Selbie.