Plasmon biscuits become Sammontana ice cream

The contamination between the world of packaged ice cream and the world of biscuits with a long tradition (but also chocolates and Christmas sweets) continues. Making its debut this year will be the combination of Sammontana ice cream - a company with a history of almost 80 years behind it, whose business plan aims to double its turnover in five years - and Plasmon, which has specialised in feeding children since 1902.

"The two iconic brands, which have become big with the Italians, are proposing a new biscuit stick: thanks to the unmistakable flavour of the Plasmon biscuit and the goodness of the ice cream with fresh Sammontana milk, which will appeal to both adults and children," announce the two companies, which have entered into an exclusive agreement for the production and distribution of the new ice cream, proposed in the ice cream stick snack version and available in the main large-scale retail chains and bars.