Prosecco stronger than the crisis: orders up 4% for Easter

Even in a difficult situation such as the current winds of war, at Easter there will be no shortage of desire to uncork a few bottles of wine. Certainly those of Prosecco - bubbles that seem immune to tariffs and declining alcohol consumption - for which orders are estimated to grow by 4% over the coming holidays.

The most recent data confirm the solidity of all three Prosecco denominations, emphasise the Wine, Spirits and Liqueurs Group of Confindustria Veneto Est. Doc Prosecco closed 2025 with 667 million bottles bottled (+1.1% compared to 2024) and over 82% of production destined for export, for an estimated production value of over 3 billion euros. The Conegliano Valdobbiadene Prosecco Superiore Docg registered about 98 million bottles (+8% over 2024), confirming the central role of quality and territorial identity. The Docg Asolo Prosecco is confirmed as the most dynamic denomination, with over 32 million bottles bottled and growth of 16% compared to 2024.

"Prosecco is one of the strongest symbols of Veneto in the world and the result of collective work built up over time. The Veneto region has been able to assert itself in the world thanks to this wine, rich in fragrance, freshness and balance, which must be constantly valorised, narrated and protected in its identity. The real challenge today is not growth per se, but the ability to continue to protect this heritage without ever taking it for granted,' says Settimo Pizzolato, President of the Wine, Spirits and Liqueurs Group of Confindustria Veneto Est, on his return from Wine Paris and ProWein.

In the first two months of 2026, Prosecco Doc registered a technical drop in bottling compared to the same period of 2025, but according to Pizzolato, 'this phenomenon does not indicate a decrease in demand: stocks in the cellar increased by +5.8%, demonstrating that companies have managed bottling to allow foreign markets, particularly the US, to dispose of stocks accumulated in the first months of 2025 to protect themselves from possible tariffs'.

If the first two months of the year have seen this technical downturn, the data on stocks and the ferment of orders in view of Easter 2026 confirm that 'the system is ready for a new acceleration, supported by exports that exceeded the 2.2 billion euro threshold in 2025, confirming the consolidation of the segment'. France recorded a double-digit increase (+18%), confirming itself as the third most profitable world market after the US and UK for the denomination.