Prudent cooperation
The ability to act together does not necessarily equate to the ability to act rightly
Key points
‘The best plan is not necessarily the one that produces the best possible outcome,’ writes Michael Bacharach in *Beyond Individual Choice* (2006, p. 131). This statement may seem paradoxical. How can a plan be considered the best without producing the best outcome?
Let’s imagine a high street where around twenty shopkeepers run their businesses. Everyone knows that the street needs to be kept cleaner, has better lighting and requires some initiatives to attract new customers. The local council does not have sufficient resources, but the shopkeepers could organise themselves independently and fund these improvements directly. Each shopkeeper would need to contribute voluntarily, in the knowledge that everyone would benefit from the improvements. If everyone took part, the benefits for each individual would certainly outweigh the costs incurred. The problem is that every shopkeeper might be tempted to be a free rider – that is, to let others bear the costs whilst still enjoying the benefits. The situation, therefore, is this: if I am certain that others will contribute, it is in my interest not to do so; and if I expect others not to contribute, it is even less in my interest to be the only one to bear the cost. We thus find that, in any case, the best choice would be not to contribute. Consequently, a perfectly rational choice for each individual ends up producing an unsatisfactory result for everyone. The road remains as it is, even though everyone would have preferred to improve it.
So far, nothing particularly original. It is the classic problem that economists call the ‘prisoner’s dilemma’, which becomes even more complicated as the number of people involved increases. It is the same logic we encounter when analysing the provision of public goods, the management of common resources or environmental protection, to name but a few examples. But let’s try altering the situation slightly. The first trader is genuinely convinced that funding the improvements is the right thing to do, not just for himself but for everyone, and for this reason he would be willing to contribute. He fears, however, that the others will not do the same. And that, in this case, his investment will be wasted without bringing about any significant improvement. What should he do? Should he cooperate anyway, accepting the risk, or should he opt out? The seemingly most virtuous answer is not necessarily the most rational one. And the interesting point, as we shall see, is that it may not even be the most rational choice from the point of view of the collective interest. One might decide not to cooperate not because one is selfish, but precisely because one is trying to do what is best for the group. This is one of the most interesting implications of Michael Bacharach’s theory of team reasoning. To understand it, we must begin by analysing the logic of the prisoner’s dilemma in a little more depth.
The rationality of those who do not cooperate
The ‘prisoner’s dilemma’ has become one of the most widely studied examples in economic theory because it describes a situation in which the rational pursuit of self-interest produces an outcome that none of the participants considers desirable. Its structure is relatively simple. Two individuals must decide, independently of one another, whether or not to cooperate. If both cooperate, each gains 2. If neither cooperates, both gain 1. If one cooperates and the other does not, however, the former loses 3 and the latter gains 3. Which choice is the best to make? If the other person cooperates, it is in my interest not to cooperate because I gain 3 instead of 2. If the other person does not cooperate, it is still in my interest not to cooperate because I gain 1 instead of losing 3. The conclusion is inevitable: whatever the other person does, my best choice is not to cooperate. And since the other player is in exactly the same situation, both will end up choosing not to cooperate. The result will be a payoff of 1 each, when we could have obtained 2 if we had chosen to cooperate. Game theory defines this outcome as a Nash equilibrium. Neither player has any incentive to unilaterally change their choice, even though both would be better off if they could change it together. The problem is not that the players are short-sighted, ill-informed or incapable of calculating the consequences of their decisions. It is precisely because they understand the situation perfectly that they end up choosing not to cooperate. Individual rationality leads to an outcome that proves to be collectively inefficient.
When faced with a situation of this kind, the traditional approach is to try to alter the incentive structure to encourage cooperation. It would be better if everyone paid their taxes, but each individual has an incentive not to do so. Imposing penalties on tax evaders is precisely a means of altering individual incentives, transforming the dilemma and encouraging cooperation. If cooperation is not in anyone’s interest, we must ensure that it becomes so through external intervention. We can introduce penalties for those who do not contribute, rewards for those who cooperate, monitoring mechanisms or binding agreements. This is the standard course of action. Bacharach’s perspective is different. His proposal does not involve altering the benefits associated with different choices, but rather challenging the perspective from which those choices are evaluated. As we saw in last week’s Mind the Economy, the central idea of his theory of ‘team reasoning’ is that, in certain circumstances, individuals may identify as members of a group and reason by treating the group itself as the decision-making unit. In the ‘prisoner’s dilemma’, this shift produces an immediate result. If I consider the four possible combinations of actions from an individual perspective, non-cooperation always remains the best choice. But if I consider them from the group’s perspective, the conclusion changes. Mutual cooperation yields a total benefit of 4, whilst a lack of mutual cooperation yields only 2. The two situations in which one cooperates and the other does not, on the other hand, yield a total benefit of zero. If the team’s objective is to maximise the sum of individual benefits, the best solution is therefore mutual cooperation. Once this solution has been identified, each member of the group need only recognise which part of the collective plan falls within their control. If the best plan involves both cooperating, my part is to cooperate. Bacharach describes this process as ‘do-it-yourself direction’, a form of self-directed leadership. It is as if each player were simultaneously taking on the role of both coach and team member, or that of both conductor and orchestra member. First, the best strategy for everyone is identified; then, each person carries out their part. The interesting point is that the benefits and costs of the actions have not changed. Cooperating remains individually less advantageous than not cooperating, whatever the other person’s choice may be. What changes is the process through which the rational decision is identified. I no longer seek the best individual response to the behaviour of others, but rather my contribution to the best combination of actions for the group. It is not a more sophisticated form of altruism, nor a sacrifice made in the name of some moral obligation. It is a radically different way of thinking.


