Beyond the folds of rarity

Rare diseases: research and innovation require effective governance

Luppi, president of MSD Italia: immediately review the caps on direct purchases, invest in prevention and set negotiated prices for at least five years

La Presidente e AD di MSD Italia Nicoletta Luppi durante la presentazione della nuova campagna di MSD sulla sindrome di Von Hippel Lindau (VHL) "Oltre le pieghe della rarità" presso la Shell Libreria Bistrot
Roma, 11 novembre 2026 (npk)
ANSA/FABIO CIMAGLIA ANSA

5' min read

Translated by AI
Versione italiana

5' min read

Translated by AI
Versione italiana

The National Health Service is showing its age in the face of a society that has changed completely, with a growing proportion of older people – who will soon form the majority – and a demographic winter with just 350,000 births a year. And the universal system, designed for an Italia that no longer exists, is showing cracks amid budgetary constraints, the need to ensure the wellbeing of an ageing population, and the wave of innovation that is enabling so many patients to live longer and enjoy a better quality of life. Nicoletta Luppi, Chair and Chief Executive Officer of MSD Italia, has chosen to present the campaign ‘Beyond the Folds of Rarity’, an awareness-raising initiative promoted by MSD under the patronage of the Italian Association of VHL Families (Onlus), dedicated to von Hippel-Lindau (VHL) syndrome, to re-emphasise the role of research and innovation.

The themes of the awareness-raising campaign

Von Hippel-Lindau syndrome is a rare genetic disorder that increases the risk of developing tumours, both benign and malignant, in various organs of the body, with a significant impact on quality of life and life expectancy. The campaign aims to portray the experience of living with the condition in an original way. The symbol chosen is origami. At the same time, the book *Beyond the Folds of Rarity – True Stories of People with von Hippel-Lindau Syndrome (VHL)* brings together patients’ testimonies, transforming them into short pieces inspired by the poetic tradition of the haiku.

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“We have chosen a new and unusual way of telling the story of this disease, moving beyond clinical language and placing the focus on the patients who are living with it first-hand, with their experiences, their vulnerabilities, their strength and their hope for the future,” explains Luppi. The book accompanying the campaign draws directly on their voices and conveys not only the complexity of an ultra-rare, hereditary and multisystemic condition, but also the courage and hope of those who face it every day. Today, this hope is taking on a new sense of reality, thanks in part to advances in research which are opening up significant prospects for people who, for a long time, could only rely on clinical monitoring and local or surgical interventions, often repeated.”

How to support research and innovation

But research and innovation need fertile ground to flourish. What, then, can be done to ensure that Italia remains a centre for clinical research and a manufacturing hub? “Raising the cap on direct purchases by 0.2 per cent would give businesses some breathing space, but from 2028 it will be too late: we need to start this from 2027,” explains Luppi, outlining the priorities. “We also need to maintain innovation and access to the Fund beyond 36 months, not least because we have seen that there is capacity, and this would help prevent the direct procurement ceiling from becoming immediately overburdened once the three-year period expires.” Luppi lists prevention as her third priority: “It was conspicuously absent from this year’s Budget Law, despite requests from the Minister of Health. Yet it is the only way to keep an ageing population as far away from illness as possible, not least for the sustainability of the National Health Service.” That is why the president of MSD Italia is calling for “the €247 million included in the previous Budget Law to be made a permanent provision from at least 2027”. But that is not all.

In short, we need to lay the foundations for a new system of governance, at least by starting “with a voluntary regional pilot scheme for 2027–29 that goes beyond historical consumption levels, with an adaptive ceiling and a fund outside that ceiling to accommodate all the innovation that is set to come”. The final point concerns the stability of medicine prices. “The Most Favoured Nation clause could prevent the launch of many innovative medicines in Italy in the coming years,” emphasises Luppi. “So why not follow the example of countries that have already adopted forward-thinking approaches? In this case, we are referring to France: once a negotiation is concluded, the price remains stable for the following four years.” This would be a response to the demands of businesses and “a clear signal of attractiveness in the face of the risks posed by the MFN clause”. Moreover, MSD ranks first globally in terms of investment in research and development, and the company’s commitment to our country contributed nearly 1 billion euros to GDP last year through its investments.

The issue of regional medical handbooks

Andrea Costa, a consultant to the Ministry of Health on strategies for implementing the NRRP, who was present at the launch of the ‘Beyond the Folds of Rarity’ campaign, adds a new proposal: “Once a medicine has been approved by AIFA, which has also negotiated its reimbursement, it should not have to wait for regional formulary updates, as this delays its availability to patients. Let’s start with rare diseases and make the medicine available immediately once it has been approved.”

It would be a significant step forward for patients. “Receiving a diagnosis of von Hippel-Lindau syndrome,” says Francesco Lombardi, a solicitor and president of the Italian Association of VHL Families (Onlus), “means suddenly seeing your vision of the future change. It means living with questions, fears and constant check-ups, often sharing this journey with other members of one’s family, and trying every day not to let the disease take over one’s whole life.” Lombardi recalls the obstacle course of constantly being referred for diagnostic tests, the endless waiting lists and the long journeys to see specialists. “The stories gathered in this campaign,” she continues, “speak of the struggle and fragility, but also of the courage to keep nurturing relationships, plans and hopes. Sharing them means telling those living with VHL that they are not alone and, at the same time, helping everyone to look beyond the illness, to recognise the person, their voice and their story. This is also the commitment of our Association: to stand by people with VHL and their families, because feeling listened to, understood and supported can truly make a difference”,

“Von Hippel-Lindau syndrome,” says Alberto Feletti, associate professor of Neurosurgery in the Department of Neuroscience, Biomedicine and Movement – University of Verona – Verona University Hospital – “is a complex condition that affects numerous organs and requires a highly specialised and continuous care pathway. Early diagnosis, regular monitoring and the availability of new treatment options are changing the approach to the condition, but it is equally important to raise awareness of VHL beyond specialist circles. Initiatives such as this awareness campaign help to raise understanding of what it means to live with a rare disease and the importance of multidisciplinary care.”

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