#Edufin2025

The Italians' real asset is their lack of financial education

Research by Finer for Pictet illustrates the costs of excessive caution: 30% of assets lost by those who shy away from investing

by Antonio Criscione

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

The future does not wait and the Italians' overcautiousness turns out to be a real tax. A real wealth tax, one might add. The theme emerged clearly at the presentation of the fifth edition of the Edufin Observatory "The future does not wait", conducted by Finer, by Nicola Ronchetti for Pictet. And from the research, presented together with Daniele Cammilli, Head of Marketing at Pictet Asset Management, emerged the discrepancy between Italians' conceptual intention to save for the future and their actual paralysis in taking action, with measurable and damaging financial consequences.

The most striking figure is the cost of over-caution, which has led the population's savings, although growing nominally, to decline by 7% in real terms due to the erosive effect of inflation. The example is clear: anyone who had kept their savings 'above the mattress' 20 years ago would have lost 30% of their real value. This shows that the security sought is only apparent and is a real 'prudence tax'**, since savings are bound to erode with inflation. On the contrary, if a hypothetical Italian saver had invested everything 'recklessly' in the global stock market 20 years ago, his real return would have been 250 percentage points higher.

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Conceptually, the Italian population projects savings into the future, seeing it as a necessary tool for dealing with future emergencies, uncertainty and volatility. The fundamental objective of investing is the realisation of projects (goal-based investing), a theme that grows significantly year on year and is felt to a greater extent by the younger generations. However, although these goals are very clear, there is a profound inconsistency between the awareness of the need to save and the lack of the next step, i.e. the ability to transform the provision into a concrete investment.

This blockage to action stems from a profound lack of autonomy and a sense of heteronomy: Italians stand aside, trusting that 'someone will take care of it'-an institution, a public pension or an inheritance. This is particularly worrying considering that 53% of the generations that should be more aware that the national welfare system will not be able to guarantee their future well-being still believe that 'someone will take care of it'. This unfounded trust in external support delays concrete action.

Worsening the lag is the predominant impact of negative emotions, such as fear and panic, which play a significant role in financial choices. "The fear of a loss is twice as great as the enjoyment of a gain of the same amount, a striking demonstration of prospect theory," Cammilli recalls. This emotionality translates into a blockage, a bit like saying 'if I don't have someone to guide me, I'll stay put'. The main obstacles are precisely not knowing who to ask (lack of referents) and not knowing when to invest, making the role of the professional as a manager of negative emotionality crucial to overcoming inertia.

Time, a crucial variable for investments, is not taken into account. The research shows that the time horizon of savers is shortening, doing exactly the opposite of what should be done, remaining anchored to short-term logics. This manifests itself in the generation gap: the under-40s are practically 'missing in action' when it comes to investing in shares, instruments that take longer to mature and should be activated at a younger age.

To deal with this sense of urgency and inertia, an immediate cultural change is needed: we need to start financial literacy 'from an early age, from children', overcoming the cultural taboo that prevents people from talking about money in the family. The challenge is not just to educate in understanding risk, but to educate risk-taking, Cammilli explains, because the future does not wait for the decisions of fearful savers.

In practice, Italians remain firmly anchored to cash and bonds, with a significant increase in liquidity in current accounts. The fact is that only a meagre 17% of the market (limited to those with larger holdings) invests in shares, and in contrast to other countries where even pensioners invest in the stock market.

This reluctance to invest is closely related to a still low level of financial literacy in absolute terms, and especially when compared to the European average. However, research indicates an extremely positive dynamic: interest in finance and the desire to learn are growing strongly. The continuous search for information (daily or weekly) has increased significantly, exceeding 40% of the sample. This interest is not confined to the younger generations; on the contrary, the 'silver generation' (the older generations that hold the most wealth) is 'hyper interested' in the subject, with peaks of up to 90%.

At the same time, the way in which Italians inform themselves is undergoing an epochal transformation. There is a total crisis of analogue, with the centre of gravity shifting decisively towards digital. Between 2021 and 2025, the weight of traditional channels (print, TV, physical) will be halved in favour of social networks. This transition affects all generations, including boomers. Social such as Instagram and TikTok have also emerged significantly for financial content. This rapid shift to fast-paced, often video-short formats carries a risk: that the in-depth information is 'too fast for the subject matter', potentially generating an informational 'Tower of Babel', Cammilli reminds us, with language and messages misaligned with the recipient.

At the same time, trust in sources is changing: there is a growing reliance on 'informal advice', particularly social networks (considered more reliable than three years ago) and the opinion of friends and relatives. Among 'official' sources (formal advice), schools and teachers are in first place, followed by institutions. This reinforces the need to move financial education to high schools, overcoming the cultural taboo of talking about money in the family. Although interest in finance is increasing, knowledge of crucial tools to mitigate volatility, such as Accumulation Plans (AEPs), is still low, with more than a third of the sample unaware of them.

Finally, Artificial Intelligence (AI) emerges as a new player. Its use in general is very high (62% use it daily/weekly), and the most capitalised also use it more for financial matters. Young people, who often do not have a physical contact person, tend to give more weight to AI than to a professional. Despite the great potential of AI in providing wealth planning to a wider public, trust in specific financial decisions still remains low.

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