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Renault Twingo stars at Milan Design Week with 'The Frog Is Back'

A project combining art, design and emotion, transforming the exhibition space into an experience inspired by the resemblance between a car and a frog

by Giulia Paganoni

1' min read

Translated by AI
Versione italiana

1' min read

Translated by AI
Versione italiana

On the occasion of Milan Design Week, which runs until 26 April, Renault presented an exhibition project combining emotional communication, art and automotive design. Inside the rnlt store in the Brera district takes shape 'The Frog Is Back', an installation conceived by LePub Italia and created by artist and designer Marcantonio.

The initiative marks the return to the spotlight of the Renault Twingo, reinterpreted in a contemporary key but faithful to the traits that have decreed its success. Rounded lines, expressive headlights and a front that evokes a smile remain central elements of a design conceived to communicate lightness and immediacy.

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The concept of the installation is inspired by the similarity between the front of the car and a frog, transforming the exhibition space into an immersive environment reminiscent of an urban pond. Inside, scenic elements such as large water lilies, natural sounds and perspective games build a visual path that engages visitors. At the centre is the Renault Twingo E Tech Electric, flanked by a frog sculpture by Marcantonio, designed with formal references to the vehicle's design.

The experience also continues outside the store, where urban elements are transformed into narrative surfaces that expand the dialogue between design and the city by creating continuity between inside and outside.

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