Restaurants, Italy first in Europe for turnover

According to the "Foodservice market monitor" report by Deloitte, Italy leads the European ranking in terms of turnover of restaurants with table service, reaching 41 billion in 2023. A much higher figure if one takes into account the entire out-of-home sector, for which the last Fipe report records a business of 92 billion. Also according to Deloitte, globally Italian cuisine is worth more than 240 billion, surpassing the previous year's value of 228 billion.

The report, presented on the occasion of the event "Catering chains in Italy, between opportunities and criticalities" organised by Aigrim, emphasises the growth of multi-localised chains, which now account for one third of the global Foodservice market and which are registering a growth of around 10% on an annual basis, mainly driven by the Asia-Pacific and European regions (+14.7% and +12.2% respectively).

Chains, on the other hand, weigh less in Italy: the incidence on the total Italian market remains rather low (10%), although the year-on-year growth of chains in our country is in line with the global trend.

In the global full service restaurant market (with full table service, ed.) the top 10 countries in terms of market size account for around 77% of the total. Italy is confirmed as the leading European country in the full service segment in 2023 with EUR 41 billion, showing almost double-digit growth over the previous year (+9.6% year-on-year).

In 2023, Italian cuisine in the world will be worth 19% of the global full-service market, while China and the USA account for about 63% for a total of about EUR 152 billion. The year-on-year growth was +5.4%, surpassing the pre-pandemic figures for 2019 (EUR 236 billion). The USA, Germany and Brazil are the countries with the highest penetration of Italian cuisine in the full-service total (35%, 23% and 23% of the total, respectively).