Rethinking leadership in a complex world, instructions for use
Alessandro Cravera's new essay invites us to understand the concept of leadership in today's context and to go beyond the traditional command and control approach
6' min read
6' min read
What does an organisation need when confronted with multiple market variables? Several components. One item cannot be missing from the list, that relating to leadership. Which should be wise, widespread and shared, attributable not only to the classic 'boss' but to anybody capable of transforming the context in which they operate by putting it on a trajectory of positive and sustainable evolution. What is required of the figures in charge in the company, in other words, is the ability to change the way we understand the reality that surrounds us - all the more so if it is uncertain, paradoxical and ambiguous - in order to learn how to have a positive impact on it.
This is the reflection that animates the new essay, published by Egea, by Alessandro Cravera, founder and Senior Partner of Newton (as well as Faculty member of the Executive MBA of ALTIS Università Cattolica and of the EMBA of 24 Ore Business School). "Being a leader in a complex world", this is the title of the book, is a reading that invites a deeper understanding of the concept of leadership, framing it historically and culturally and explaining how its perception has not yet adapted to the new context in which we live and work.
Today, a leader is still considered to be anyone who has a leadership role and/or manages to create a group of followers who respond to his or her directions, a figure who holds formal power or who indicates a direction to follow and creates followers in his or her wake. But the leader can be positive or negative, follow an ethical direction or not, and this ambiguity, according to Cravera, is all too dangerous, not least because in today's interconnected and interdependent world, any strategy adopted by a leader can have much wider systemic effects than in the past.
It can be difficult to think of a manager as a 'social architect' who directs ethical and sustainable behaviour, untethered from the idea of command... Who are, or rather how are, the leaders who lead companies today?
I would like to clear the field of a possible misunderstanding. When I describe the leader as a social architect who moves in a perspective of the common good, I do not imagine a manager-philosopher who is disinterested in business, far from it. The central point that needs to be emphasised is that the classic manager/leader who exercises his role with a traditional command-and-control approach and thinks only of achieving the assigned goals, whatever the cost, is today totally dysfunctional for the success of the company. In today's context, it is necessary to move beyond management by objectives and to start thinking in terms of goal relations, i.e. to make trade-off. If every manager only thinks about reaching the assigned target, the risk is that the company system suffers negative consequences. And I use the expression 'social architect' precisely because the complexity and speed of change are such that it is impossible for the company to be managed centrally by a few decision-makers/leaders, leaving all the other employees in the role of dull-brained followers.

