Tutorials are not enough: we still need teachers (also in the company)
The key elements for effective knowledge transfer and employee learning
3' min read
3' min read
To compete in increasingly complex, volatile and uncertain markets, companies must accelerate the transmission of knowledge and continuously teach their employees to do something new. This means that companies need 'employee-trainers', people who are able to make their know-how available to their colleagues. It is no coincidence that the so-called Corporate Academies have exploded in the last ten years.
There is often a lack of awareness of what a good trainer is. People think that video courses, tutorials, pills and tons of slides are enough to transmit knowledge, according to a mentality that winks at the concept of self-teaching (I give you the contents, you watch them and learn by yourself). This approach is undoubtedly efficient, but not fully effective because people still need masters to learn how to do something new. Masters in the old sense of the word. It is one thing to learn to play chess by yourself, it is another to 'grow' in the game with the support of a master.
The question at this point becomes: what is a teacher? Answering this question means outlining at least four missions that any instructor/trainer/trainer must embody in order to give meaning to their work and to make any knowledge transmission process effective.
1) Conveying passion
The great Plutarch is credited with a wonderful phrase: students are not vessels to be filled but torches to be lit.
If I talk about work safety or if I tell a procedure, the bulk of my role is not to convey content that can easily be told in a manual alone, but to motivate, to frame what I am teaching in a broader framework, so as to attract the curiosity and interest of the listener. To a labourer I can say 'I'll teach you how to use the jackhammer' or 'I'll teach you how to use the tool with which you will help build the hospital in your village'. With this in mind, it is important that trainers/instructors/trainers always keep in mind the banal but fundamental assumption that you can only give passion to others if you have it.

