This is why Revolut increases by one customer every 15 seconds

Every minute four Italians become Revolut customers. An accelerated pace of growth that has allowed Revolut to gain one million new customers in less than eight months, crossing the four-million mark in total at the retail level, a quota that makes the British neobank jump to fifth place in Italy, first among foreign institutions, and makes Italy the fifth market globally for the digital bank. The aim now is to continue at this pace to reach five million in the first part of 2026, thus entering the top three banks in Italy, also thanks to the consolidation process in the sector.

"We have witnessed a true 'Iban effect': since the launch of the Italian bank account, there has been a change in its use by customers," emphasises Nicola Vicino, the bank's general manager in Italy. "People using Revolut as their primary account, crediting their salary, has increased by 60%, more than the total growth of customers (40%). Furthermore, customers who top up their account with at least one thousand euro per month, indicating use as a primary account, have grown by 630% since last November, when the bank was launched, confirming a 'snowball effect' in adoption'.

In addition to the Iban, growth drivers are centred on the launch of new products, including the remunerated deposit account, which has registered over 100,000 accounts opened since its launch in January, and on the simple and flexible investment platform, which covers European and American equities, including robo-advisors, Etf and cryptocurrencies. The offer has been enriched in recent months with innovative features such as eSim to stay connected on the move, Duo for better financial management of fee-based plan benefits, and the RevPoints loyalty programme.

Revolut invested significantly to localise the brand in Italy. Initiatives include a major TV and digital campaign with Mara Maionchi as ambassador, the sponsorship of the Como Football Club football team, in addition to the partnership with the Audi Formula One team, and a strong presence in Italian airports, with card vending machines aiming to cover all age groups, going beyond the under-30s, who now account for one third of the total.

Revolut 'continues to pursue growth by establishing itself as a leading bank for customers, with a continuous incremental process based on two axes: continuing to acquire more customers, which they support with brand awareness and word of mouth, and launching more and more products requested by users. The strategy is based on customer feedback to identify and solve specific problems, rather than launching features just for the sake of it,' continues Ignacio Zunzunegui, head of growth Southern Europe at neobank. With this in mind, we are also looking at the launch in Italy of credit cards, which are crucial for primary use, and, further down the line, of mortgages, all digital and frictionless, which are starting up in Lithuania and will soon land in France, chosen as the base for the launch of a strategy focused on Western Europe. Also in the pipeline is the launch of the Iban for Business account for companies, which has reached half a million worldwide, with Italy the third largest market in terms of growth.