Changing course

Sailing, there is agreement between the teams for the America's Cup Partnership

The America's Cup Partnership will be led by a new board of directors, in which each team will have a seat, which will establish an independent management team focused on commercial growth, long-term investment in the event and the teams, ongoing technical development and innovation in the America's Cup competitions, which will be held every two years

by Antonio Vettese

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

The dream slowly comes true: that of many sailors to have a 'fair' America's Cup, i.e. one where it is not just the Defender who has the burdens and honours, but one that is run by all participants and thus also the Challengers.

Defender Emirates Team New Zealand (Royal New Zealand Yacht Squadron) and Challenger of Record Athena Racing (Royal Yacht Squadron) were the first to sign the complex document that will regulate the activities of the America's Cup Partnership, which will have control over the event. The other challengers have until 31 October to sign and file their entry forms.

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We arrived at the document, almost 800 pages, after a complex process in which every actor has always had something to say and raise. There is a complexity due to the "egos", always protagonists, and one linked to objective legal problems due to the fact that for the next Cup, scheduled to be held in Naples in 2026, three different economic and legal worlds have to be put together: the American one, where the Partnership was founded and where the Supreme Court has an open eye on the Deed of Gift, the English one where the company managing the sponsors and image rights should be based, and finally the Italian one, for the America's Cup Event Italy company that will physically organise the event on our territory.

For the lawyers halfway around the world, it was quite a headache, and it is not certain to go unchallenged: some might raise their hands and say that what is happening is not in accordance with the mythical Deed of Gift. Indeed, in order to stay within the dictate and not change the Deed of Gift of the Cup, a fine legal engineering rigmarole was set up, if one can call it that.

In order to secure the future of the Cup, if this is to be the future, it will be advisable to arrive at a modification of the deed of donation so as to close the door to any contestation. Does everyone like what happens? No: making the Cup a stable circuit is a bit like taking away from Paris Roubaix the 50 kilometres of cobblestones that make that effort unique. The stability of the event is fine for some aspects, such as ensuring a constant income from sponsors, well-planned investments, but not for all. The content of legend, and also of injustice, is a non-trivial part of the game.

The mirage in the wilderness is to succeed in having a circuit similar to Formula One, where it is possible to extract money from sponsors and spectators for the benefit of the participants. In sailing, except for sporadic events, no one has ever succeeded, so the challenge is really big. The big difference often underestimated is that other sports, football, cycling, Formula One, Olympic sports but only when they are real Olympics, have an established and stable audience.

Sailing doesn't, in Italy it discovers it has fans when Luna Rossa or Il Moro, or Azzurra win and ignite the spirits, and the truth must be told, there is no substantial audience willing to pay to see and it is not by chance that in the last editions the sensible choice has been to give modest value to the TV rights that have even been given away in order to have an audience. The operation has worked, it is not by chance that Italy in the last editions has had the largest television audience in the world, especially on free-to-air channels.

The first real challenge for the new America's Cup Partnership body that is being formed is precisely this: to ensure an audience for the event by moving away from the 'school' dynamics that when applied have been the limit to the event's development.

What happens now? The America's Cup Partnership will be led by a new board of directors, on which each team will have a seat, which will establish an independent management team focused on commercial growth, long-term investment in the event and the teams, ongoing technical development and innovation in the America's Cup competitions, which will be contested every two years. The Partnership will be operational from 1 November 2025. The ACP will act as a centralised consortium for the teams, like other successful sporting events worldwide, with the specific objective of planning, managing, organising and commercialising all aspects of the America's Cup.

The active challenges presented and accepted are two: that of Sir Ben Ainslie with Athena Racing, which they say is now fully financed, and that of Luna Rossa with the Circolo del Remo e della Vela of Naples. But beware: Patrizio Bertelli has issued the challenge, which has been accepted, but has not yet, as far as we know, signed the Partnership.

To do so, time is running out: the deadline for the 38th Louis Vuitton America's Cup and for joining the America's Cup Partnership is 31 October 2025. It is clear that an agreement between the teams, the same as in Barcelona including Alinghi which has split from Red Bull, Orient Express and American Magic, exists. But anything can happen and the worst scenario could include the participation of the only two accepted challenges, namely the British and the Italians Fantavela? No America's Cup.

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