Santoni: authentic craftsmanship and fair pricing are driving growth

Flowers can blossom from the hands of artisans. This is not a metaphor, but what Santoni’s master shoemakers have managed to create for the new Papaveri range, inspired by the poppies that dot the hills of the Marche, the region where the company was founded in Corridonia in 1975 and has had a solid foundation ever since. The flowers are featured as a decorative element on shoes and bags. It is no coincidence that the Spring/Summer 2027 collection has been named ‘The Art of Encounter’, which for Santoni signifies a connection with its local area, its finest traditions, its people, but also with the desires and expectations of its customers.

“Our company operates outside certain fashion trends; we deliver exceptional quality and offer excellent value for money, which our customers recognise and reward us for,” explains Giuseppe Santoni, the company’s executive chairman and son of the founders. “ 2026 has got off to a fairly good start for us, following a 14 per cent increase in 2025, with revenues of 135 million euros. The most recent figures, collected in August, also confirm our double-digit growth. The rise in sales has not only been driven by our established markets, such as Europe, the United States and Japan, but also by the growth of our women’s collection, which currently accounts for around 30 per cent of turnover and which we aim to bring up to the same level as the men’s collection.”

Accessories have also seen excellent growth, accounting for over 10 per cent of sales, “and are conveying a different image of Santoni, no longer linked solely to the world of footwear”, notes the entrepreneur. E-commerce is growing strongly, up by over 20 per cent compared with 2025, as are all distribution channels: “Direct contact with the customer is essential, because we offer not just a product, but also a shopping experience,” adds Santoni, who notes that “even in the Middle East, despite the situation, we have recorded good figures”. Following the opening of new stores in Doha, Monte Carlo and Jakarta, 2027 will see new outlets open in Dubai, Capri, Las Vegas, London, Palm Beach and Vienna.