Saporeeto, ready meal start-up aims for 1 million servings per month
ambitious goals for the new company that now produces 40,000 portions and has opened a new factory in Verona
2' min read
2' min read
The business idea was to simplify cooking procedures. Then the breakthrough came with a product and process innovation: patented at European level, it enables the preparation of seasonings with a procedure that preserves the organoleptic characteristics of the ingredients on a par with a freshly cooked product.
This is how, with a small revolution, Saporeeto entered the world of ready to eat with the ambition of reaching, by 2027, the production of one million servings per month (today it is at 40 thousand) conquering the domestic and European markets. For the young Veneto-based company from Bovolone, in the province of Verona, the springboard is now the new three thousand square metre production plant;
"Already today we have a capacity of 250 thousand portions per month, to be fully operational by the end of next year," says Tommaso Pelladoni, general manager of Saporeeto. "We have a growth plan in two rounds for a total investment of almost 6 million, through the search for investors. We will expand the plant and introduce new machinery. The goal is a turnover of 14 million euro by 2027'.
Pelladoni is a co-founder of the company, which was founded in August 2022, together with Francesco Dipierro and Carlo Alberto Maggiolo, which is headed by the Axxelera incubator in Vicenza. It is here that Saporeeto has taken its first steps, and has already entered a number of large-scale retail outlets in the North East, in Lombardy, Veneto and Friuli Venezia Giulia, offering first courses with two product lines - Gourmet and Plant Based - that are in an affordable price range, comparable to the cost of a plate of home-made pasta.
A positioning that the three founders consider one of the trump cards to preserve the main national chains of the large-scale retail trade, but above all to open up new openings first in France and Northern Europe, then in the United Kingdom. "We are now present in some brands in the Czech Republic and Germany," Pelladoni explains. "Our goal is to strengthen and then extend into other countries, both with our own brand and with the distributor's brand. Also because abroad the market for ready meals is much more consolidated than in Italy. A development plan that requires investment in human resources and participation in trade fairs'.
